The role of ICTs for knowledge sharing in franchising networks
Elenise Martins Rocha,
Diego Augusto de Jesus Pacheco,
Natália Silvério
et al.
Abstract:Purpose
Despite the significance of knowledge sharing for competitive advantage in networked businesses like franchising systems, there is a lack of comprehensive understanding regarding the strategic value of knowledge sharing in the context of franchising. In particular, the specific contribution of information and communication technologies (ICTs) in facilitating interorganizational knowledge exchange among franchising members remains inadequately understood, particularly in emerging economies. Therefore, t… Show more
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