“…the coordination of day-to-day life (Ling, 2004), allowing for increased spontaneity and fluidity in the organization of meetings with other people and the things we need (Campbell & Kwak, 2011;Kwan, 2007;Line, Jain, & Lyons, 2011;Ling, 2004;Neutens, Schwanen, & Witloz, 2011). This will be true of the festival context, which is attracting the attention of computer scientists keen to provide services to a captive audience of young consumers (see, e.g., Driver & Clarke, 2008).…”