The role of imagination in consumers’ processing of visual metaphors in prescription drug advertising

Foreman, Jeffrey; Hsieh, Meng-Hua; Grover, Aditi

doi:10.1080/07359683.2019.1618006

Cited by 3 publications

(1 citation statement)

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“…Since then, the study of metaphor has been extended to many non-verbal fields. The study of multimodal metaphor in advertising and film industry is in the ascendant [2,3]. It is an important method to interpret in depth the connotations of films and interpret the intention and implied meaning of the directors.…”

Section: The Metaphor Reflecting Game and Symbiosis Of Immigrant And mentioning

confidence: 99%

An Analysis of Metaphorical Expressions of Game and Symbiosis in Paddington Bear I and II

Yang¹

2019

Proceedings of the 1st International Symposium on Innovation and Education, Law and Social Sciences (IELSS 2019)

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In Paddington Bear series, the director uses metaphorical narrative techniques to describe the experiences of Paddington Bear after he immigrated to the UK. The abundant expressions of metaphors, symbols, contrasts and other rhetorical devices have greatly enriched the connotations of the two films. They also trigger laughters as well as ponderings from the viewers over the director's ingenuity and his intended humanistic feelings. This paper explores how metaphorical techniques have been employed to help to realize the main theme of game and symbiosis in Paddington Bear series, namely the game and symbiosis of immigrant and local cultures, the game and symbiosis of dream and reality, and the game and symbiosis of good and evil.

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Section: The Metaphor Reflecting Game and Symbiosis Of Immigrant And mentioning

confidence: 99%