As a disruptive information and communication technology (ICT) in the architecture, engineering, construction, and operation (AECO) industry, building information modeling (BIM) enables project teams to manage a project via a modelbased cooperative approach. Although it has a widespread impact on the industry, the systematic implementation of BIM in projects faces challenges. This study integrates BIM into the life cycle of a building project with the introduction of a conceptual framework constituted by BIM Information Flow, BIM Model Chain, BIM Workflow, BIM Institutional Environment and BIM-based Project Management Information System (PMIS). This conceptual framework identifies the key areas for integrating BIM into the project life cycle and explains how BIM works for project management practice. Through an ethnographic action research approach, the study develops a BIM roadmap for the project life cycle by systematically implementing BIM in the building project. The major findings and pieces of evidence derived via the implementation support the conceptual framework. The following discussions explain how BIM disrupt the project from the perspective of organization design and clarify the contributions of this study in project management as well as BIM adoption and integration. Finally, the conclusions focus on the development of this research, the role of the conceptual framework to underlie the BIM roadmap, and the research This is the Pre-Published Version. https://doi.org/10.1061/(ASCE)ME.1943-5479.0000647 limitations. Recommendations are provided towards future research works.