The role of information quality, trust and anxiety on intention to buy food supplements at the time of COVID-19 outbreak

Abstract

Purpose The purpose of this study is to analyze the factors affecting consumer`s intention to buy food supplements during COVID-19 pandemic using the expanding theory of planned behavior model. The variables of perceived information quality, trust and anxiety are integrated in the model of this study. Design/methodology/approach A total of 553 valid questionnaire responses were collected via an online survey in the epicenter of the pandemic in Indonesia, such as Jakarta and surrounding cities. To evaluate the causal links between latent variables, structural equation modeling was adopted using LISREL software. Before the research hypothesis had been tested, validity and reliability analysis was carried out to make sure the measurement can be used. Findings The findings indicate that perceived information quality influences trust and anxiety, and then both of them influence attitude toward food supplements. Moreover, the intentions to buy food supplements are determined by the consumer`s attitude. Research limitations/implications This study assumes all consumers have similar access to information because they are living in the greater Jakarta. Nevertheless, in fact, the access of information is not similar between age groups and locations. Future research may wish to differentiate evaluations of a full-information group from those of the limited-information groups. Originality/value This study provides a model of consumers` buying intentions toward food supplement products in the time of a health crisis such as the COVID-19 pandemic as a novelty. The implications of this study provide meaningful direction for marketing decisions and policy interventions in developing food supplement industries.

They The Role of Gender, Age, And Educational Groups in Utilitarian Motivation for Sharia Products

“…Furthermore, consumers who believe in sharia values so that complete information on sharia products related to conformity with religious guidance. The repercussions increase consumer confidence in sharia values in sharia products, and this finding is supported (Najib et al 2022). When that trust arises, it can lead to increased consumer intentions to use sharia products, according to research by (Poan et al 2021) and (Jamshidi et al 2018).…”

“…It was further explained that people would generally trust companies that convey useful information (Palazuelos et al 2020). Easy access to information can demonstrate the importance of reliable information to build and maintain consumer trust (Najib et al 2022). H5: Access to Information has a positive effect on Intention to Use H6: Access to Information has a positive effect on trust…”

To be or not to be confident in medicine: that's the question! An explorative study on consumer information inferences toward food supplements consumption

“…They may be counterproductive to those who are less confident. Whereas the advice of experts and the use of ads with scientific contents may be effective for all customers as showed even by some recent studies conducted in pandemic times (Najib et al, 2022;Suhartanto et al, 2022).…”

Review on Panic Buying Behavior during Pandemics: Influencing Factors, Stockpiling, and Intervention Strategies

“…Significant endeavors have been dedicated to unraveling the intricacies of panic buying and comprehending the factors shaping this phenomenon. Numerous studies have approached panic as a psychological response, focusing on pinpointing the contributing factors to such reactions [ 12 , 13 , 14 ]. Some researchers have also investigated how panic can disrupt the equilibrium between supply and demand [ 15 , 16 , 17 ].…”