The role of information sources and image on the intention to visit a medical tourism destination: a cross-cultural analysis

Hoz-Correa, Andrea de la; Muñoz‐Leiva, Francisco

doi:10.1080/10548408.2018.1507865

Cited by 75 publications

(33 citation statements)

References 50 publications

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“…The current study hypothesized the relationship between expected benefits and image. The important role of image has been studied in diverse fields, such as airline [32,33] MICE [34,35], hotel [36,37], restaurant [38,39], and tourism [40,41]. The image refers to the perception of a product that consumers usually have [42].…”

Section: Effect Of Expected Benefits On Imagementioning

confidence: 99%

The Effects of Expected Benefits on Image, Desire, and Behavioral Intentions in the Field of Drone Food Delivery Services after the Outbreak of COVID-19

Hwang

Kim

2020

Sustainability

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Food delivery services using drones have emerged, but there is not much research on it. Thus, this study was designed to examine how to form behavioral intentions based on the concept of expected benefits in the field of drone food delivery services. More specifically, this study proposed the five dimensions of expected benefits, such as compatibility, social influence, convenience, function, and emotion, have a positive influence on image. In addition, it was proposed that image has a positive influence on desire, which in turn positively affects behavioral intentions. Lastly, this study hypothesized the moderating role of gender in this process. To achieve this purpose, 343 responses were collected in South Korea. The data analysis results showed that five dimensions of expected benefits, such as compatibility, social influence, convenience, function, and emotion have a positive influence on image. In addition, the image aids to enhance desire, which in turn positively affects behavioral intentions. Lastly, gender moderated the relationship between desire and behavioral intentions. The important theoretical and practical implications of this study are discussed later in the paper.

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Section: Effect Of Expected Benefits On Imagementioning

confidence: 99%

The Effects of Expected Benefits on Image, Desire, and Behavioral Intentions in the Field of Drone Food Delivery Services after the Outbreak of COVID-19

Hwang

Kim

2020

Sustainability

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“…Their results demonstrated that cultural distance had a significant impact on the choice of destination for medical tourism. Similarly, de la Hoz-Correa and Muñoz-Leiva (2019) focused on two dimensions of Hofstede’s proposal, that is, individualism and uncertainty avoidance, and corroborated a moderating effect of these cultural dimensions on the relationships between intention to visit a medical tourism destination and its drivers.…”

Section: Literature Reviewmentioning

confidence: 57%

“…Their findings suggest that tourist choice and destination selection might be affected by regional operational differences. In addition, de la Hoz-Correa and Muñoz-Leiva (2019) showed that the degree of importance given to information sources and electronic WOM were determined by the national culture of medical tourists. Hanefeld et al (2015) concluded that the role of networks, including web fora, personal recommendations, and support groups, was critical in determining medical travel, irrespective of the treatment typology (i.e., dental treatment, cosmetic and bariatric surgery, or specialist care).…”

Section: Literature Reviewmentioning

confidence: 99%

The Factor Structure of Medical Tourist Satisfaction: Exploring Key Drivers of Choice, Delight, and Frustration

Mikulić

Krešić

Šerić

2021

Journal of Hospitality & Tourism Research

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The current study intends to contribute to a better understanding of the medical tourism experience. In particular, this study uses data from a survey-based study conducted on a sample of 1,209 medical tourists in Croatia. On the one hand, this study aims to explore and shed light on the decision-making process of medical tourists, and, on the other hand, to reveal which elements of both the medical institution and the destination where it is located, have largest potentials to drive medical tourist delight and/or frustration, in accordance with the three-factor theory of customer satisfaction.

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“…A considerable volume of research has utilized national culture as a rationale for market segmentation [45][46][47], and thus, it is felt to be an appropriate basis for segmentation. Nationality has received growing attention in research studies since Hofstede (1980) [48], as it has been argued to be one of the most influential aspects that affects tourism behavior [49][50][51][52] and influences destination image [53][54][55][56][57]. Furthermore, national culture plays a key role in the way tourists from different countries interpret the sustainability and, in consequence, as a fundamental element on the sustainability image of tourism destinations [30].…”

Section: Cultural Backgroundmentioning

confidence: 99%

Perceived Sustainable Destination Image: Implications for Marketing Strategies in Europe

Santana

Gil

2019

Sustainability

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There is currently a growing concern about the consequences of tourism activity on the environment. In this regards, sustainable management is understood as a key element that can help destination marketing organizations (DMOs) to improve a tourist destination’s competitiveness. This study provides some clues about the best way to develop the image and branding of a destination using the concept of sustainable image. Through an analysis of 28,947 tourists from 18 European countries, this paper studies what sociodemographic, cultural, and behavioral characteristics of tourists influence their perception of sustainable destination. The results of the binomial logit analysis show that destination primary and secondary images, motivations, cultural background of tourists, and sociodemographic characteristics are determinant factors explaining the perception of sustainable destination image (SDI). Thus, the fundamental role of segmentation to positioning a destination as a sustainable destination is suggested. The study provides interesting recommendations for DMOs in order to be able to design better marketing strategies focused on destination image.

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The role of information sources and image on the intention to visit a medical tourism destination: a cross-cultural analysis

Cited by 75 publications

References 50 publications

The Effects of Expected Benefits on Image, Desire, and Behavioral Intentions in the Field of Drone Food Delivery Services after the Outbreak of COVID-19

The Effects of Expected Benefits on Image, Desire, and Behavioral Intentions in the Field of Drone Food Delivery Services after the Outbreak of COVID-19

The Factor Structure of Medical Tourist Satisfaction: Exploring Key Drivers of Choice, Delight, and Frustration

Perceived Sustainable Destination Image: Implications for Marketing Strategies in Europe

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