The role of innovation and reference groups on emotions and purchasing decision on consumers of Mexican wine

Ruiz, Lino Meraz; Olagüe, José; Villanueva, Cesario Armando Flores; Cruz, Omar Alejandro Pérez

doi:10.1080/09571264.2022.2143336

Cited by 5 publications

(4 citation statements)

References 80 publications

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“…Attitudinal brand loyalty is therefore achieved through customer satisfaction and liking for the product. Positive emotions or satisfaction can influence buyers to engage in a favourable purchase decision for a particular brand (Meraz-Ruiz et al, 2023). Key empirical studies have also established that product loyalty strongly predicts patronage decisions across different sectors (Naeem & Sani, 2020;Bennur & Jin, 2017;.…”

Section: The Nexus Between Brand Loyalty and Purchase Decisionmentioning

confidence: 99%

An Assessment of Brand Loyalty, Perceived Quality and Price as Antecedents of Purchase Decision: Evidence From Ghana’s Textile Industry

Senayah

Metsiwodzi²,

Biney-Aidoo

et al. 2023

AJAR

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Purpose: The main purpose of this study is to assess the effects of brand loyalty, perceived quality and perceived price on purchase decisions among buyers in Ghana's textile industry. Design/Methodology/approach: The current study was quantitative in nature and involved gathering and analysis of cross-sectional data. The study gathered quantitative data from a representative sample of 500 customers from Accra, Ghana. Descriptive and inferential statistics were applied in analysing primary data. A structural equation modelling approach with IBM SPSS AMOS software was used to assess the nature of the nexus between the identified variables. Findings: The findings suggested that the predictors: brand loyalty, perceived price, and perceived quality separately and jointly have a significantly positive effect on purchase decisions for Ghanaian textile products. Practical Implications: This study has practical implications for using branding to gain a competitive advantage. Textiles firms using ‘made in Ghana’ branding, a good communication strategy on product quality can influence purchase intention and build brand loyalty among buyers. Social Implications: The study's findings on the influence of cultural factors on purchase decisions can have important social implications. By understanding how social norms, values, and beliefs affect consumer behaviour, policymakers can develop policies and regulations that support sustainable and ethical practices in the textile industry. Original Value: The novelty of this study lies in its investigation of the relationship between brand loyalty, perceived quality, price, and purchase decisions in the context of Ghana's textile industry. While there is some research on these factors in other industries and regions, there is a lack of comprehensive studies on how they affect purchase decisions in the textile industry in Ghana.

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Section: The Nexus Between Brand Loyalty and Purchase Decisionmentioning

confidence: 99%

An Assessment of Brand Loyalty, Perceived Quality and Price as Antecedents of Purchase Decision: Evidence From Ghana’s Textile Industry

Senayah

Metsiwodzi²,

Biney-Aidoo

et al. 2023

AJAR

View full text Add to dashboard Cite

show abstract

“…Furthermore, other strongly felt attitudes and emotions, such as passion, love and enthusiasm, can also be analyzed as leading to purchase intention (e.g. Knowles et al, 2022;Meraz-Ruiz, Olague, Flores-Villanueva, & Perez-Cruz, 2023). Given the changed consumer environment due to the Covid-19 pandemic, topics such as environmental sustainability (e.g.…”

Section: Predictors Of Wine Purchase Intentionmentioning

confidence: 99%

Determining the predictors of wine purchase intention through the use of meta-analysis

Rinck

2023

IHR

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PurposeWine consumer behavior has long been a topic of discussion among scholars and industry professionals aiming to understand the underlying predictors of key behavioral outcomes. To help explain wine consumer behavior, concepts such as involvement, expertise, loyalty, satisfaction and perceived risk are often examined. The overarching objective of this study is to determine the relationship between these predictors and their impact on wine purchase intention utilizing a meta-analytical structural equation modeling (MASEM) technique.Design/methodology/approachAs MASEM provides substantive evidence regarding the relationships between theoretical constructs through the combination of multiple studies, the researchers’ aim is to make definitive statements about the predictors of purchase intention.FindingsFindings revealed several relationships that support previous research but also identified relationships that contradict previous literature. This study contributes valuable insights into consumer behavior that wine brands can utilize to improve their marketing efforts.Practical implicationsWine marketers with a greater understanding of the stronger predictors of purchase intention should be able to create marketing plans that drive wine sales.Originality/valueDespite the abundance of research that has utilized these theoretical constructs to demonstrate their propensity for determining behavioral outcomes such as purchase intention, no previous attempts have synthesized this body of literature through the use of meta-analysis.

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“…Therefore, in order for companies in the tourism sector to find competitive advantages, it is essential to adopt new technologies based on knowledge management. In this sense, information on tourists' perceptions, attitudes, and behaviors contributes to decisions that mitigate the knowledge gap [40].…”

Section: Knowledge Management and The Use Of Technology Drivers For V...mentioning

confidence: 99%

ICT as a Support for Value Chain Management in Tourism Destinations: The Case of the City of Cuenca, Ecuador

2023

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The accelerated development of information and communication technologies (ICTs) has had an impact on the way tourism is carried out today. The concept of smart cities and smart destinations is gaining momentum, which also requires smart consumers, i.e., informed, communicated, and connected. In this sense, the application of the value chain concept to tourism implies reconsidering the weight of digital technologies in its structure and, therefore, in the decision-making process of current and potential tourists. The study aims to demonstrate the need and convenience of incorporating technology as an innovative factor in the management process of the tourism value chain and its contribution to the positioning of the destination, taking the city of Cuenca (Ecuador) as a case study. The contributions are, firstly, the ICT adoption as an innovation factor in the value chain. In addition, through a survey of foreign tourists, it was verified that ICTs are a trend as a personalized communication channel, which contributes to valuing the integral tourism offer of the territory.

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The role of innovation and reference groups on emotions and purchasing decision on consumers of Mexican wine

Cited by 5 publications

References 80 publications

An Assessment of Brand Loyalty, Perceived Quality and Price as Antecedents of Purchase Decision: Evidence From Ghana’s Textile Industry

An Assessment of Brand Loyalty, Perceived Quality and Price as Antecedents of Purchase Decision: Evidence From Ghana’s Textile Industry

Determining the predictors of wine purchase intention through the use of meta-analysis

ICT as a Support for Value Chain Management in Tourism Destinations: The Case of the City of Cuenca, Ecuador

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