The Role of Integrated Marketing Communications in Increasing the Efficiency of Internet-based Marketing among Jordanian Consumers

Abstract

Many marketing strategies including and approaches like CRM, mass marketing, PR marketing and IMC have developed for the sake of increasing the demand on the product and elevate the level of customer satisfaction. With the technological development and the entrance of internet marketing there appeared an urgent need to increase the intensity of the marketing strategies in a way that matches the concept of online marketing as distance marketing. From that point, the current study seeks to understand the influence of integrated marketing communication (IMC) on the efficiency of internet-based marketing from the perspective of Jordanian customers. The variables which are employed in the current study are (communicational messaging, direct marketing, online marketing, promotion, mass media marketing and public relations). The sample of the study consisted of (349) customer from malls, commercial complexes and trading center. Through the quantitative approach and utilizing the questionnaire; the results of the study indicated there is a positive influence of IMC on the internet-based marketing within the variables of (communicational messaging, direct marketing, public relations, and mass media marketing) while (promotions and online marketing) seemed to have no influence on the internet-based marketing. The study recommends carrying out a research study that examines the influence of E-IMC on the online marketing practices through social media websites.

The nexus between the economic growth and unemployment in Jordan

“…After that, Ali and Allan [6] claimed that economic growth has a positive and statistically significant impact on unemployment in Jordan over the period from 1991 to 2015. Moh'd AL-Tamimi and Mohammad (2019) studied the impact of the unemployment rate on the economic growth in Jordan throughout 2009 and 2016 by using the OLS approach and found an insignificant impact of the unemployment rate (in total labor) on the economic growth.…”

The Digital Influence: Exploring the Impact of E-Marketing Techniques on Tiktok Users' Purchase Decisions

“…The sample size consisted of 100 respondents, calculated using the Rao Purba (1996) formula. Data sources were divided into two types: primary data (questionnaires) and secondary data (Ginee, 2021;Ali, N. N. H., & Allan, M., 2017).…”

“…The development of social media technology has led to various innovations, particularly in the field of marketing (Kotler et al, 2015). This is done to enhance consumer retention and increase a company's market value (Ali & Allan, 2017). One approach that companies can use to respond to the evolution of social media is by enhancing the effectiveness of marketing activities through social media platforms.…”

The Role of the Integrated Marketing Communications in highlighting the competitive advantage in the Jordanian Telecommunication Companies (Orange Company: Study Model)

“…According to Alkhawaldeh, Al-Salaymeh, Alshare and Eneizan (2017) "The success of marketing programs is key factor which determines the competition among brands" (p.42). Al Khattab, As'ad and Zaidan (2015) and Ali and Allan (2017) they recommended future researches are needed in this issue.…”

“…1-(Al Khattab, As'ad & Zaidan, 2015) entitled, "E-integrated marketing communication and its impact on customers, attitudes" The study aimed to identify E-IMC on customers' attitudes toward electronic product the result re-vialled that there was astatically significant relationships between E--integrated marketing communication and its impact on customers, attitudes toward electronic product and we recommended discussed future research. 2- (Ali & Allan 2017) entitled, the roll of -integrated marketing communication in increasing the efficiency of Internet-based Marketing among Jordanian Consumers. The study aimed to identify to increasing the demand on the product and elevate the level of customer satisfaction.…”