Eczema, a skin chronic condition characterised by dry, flaky and cracked appearance, has become an increasingly common health challenge in many countries. 1 In Singapore, the context of this study, eczema is a major skin health problem, with 1 in 10 individuals being treated for this disease. 2 A salient challenge eczema patients face is the stigma towards them, which has been relatively unacknowledged. Stigma or stigmatising behaviour is the expression of negative stereotypes and social judgments regarding a person or group, resulting in an experienced or anticipated exclusion, rejection, blame or devaluation. 3 Due to the obvious appearance change in the skin, many eczema patients have experienced stigmatising behaviours, such as bullying by peers since childhood. 4 As they transition into