The role of Islamic marketing ethics for customer loyalty in Islamic banking through customer satisfaction

Nasuka, Moh; Wıjaya, Tony; Hidayat, Anas

doi:10.21003/ea.v187-18

Cited by 4 publications

(4 citation statements)

References 26 publications

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“…These positive results are associated with existing literature, i.e. Fianto et al (2020), Thaker et al (2020), Nasuka et al (2021) and Suhartanto et al (2022). The results demonstrate that Pakistani microbusiness owners are loyal to their institutions and think they are loyal to them.…”

Section: Discussionsupporting

confidence: 85%

“…Different perceptions of consumers and loyalty satisfy the consumers for Islamic and non-Islamic banks (Fianto et al , 2020). Customer loyalty, directly or indirectly through customer satisfaction, may develop through Islamic ethical behaviour (Nasuka et al , 2021). In Indonesia, the factors such as trust and service quality are the dominant elements of millennial loyalty towards mobile banking (Suhartanto et al , 2022).…”

Section: Literature Review and Hypothesesmentioning

confidence: 99%

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Intention to adopt Islamic finance through the mediation of attitudes towards Islamic finance

Shah

Bhatti

Anwar

et al. 2023

JIABR

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Purpose This paper aims to explore the intention to adopt Islamic finance (ItIF) through the mediation of attitudes towards Islamic finance among microbusiness owners of Pakistan. Design/methodology/approach The study is co-relational and based on cross-sectional data. The authors gathered the data from microbusiness owners through a survey questionnaire. The authors used 236 valid cases to assume the outcomes. Findings The results through structural equation modeling reveal a significant positive effect of the perception of Shariah compliance (PoSC), knowledge of the Islamic financial system (KoIF), religious preferences (RP) and loyalty on ItIF. Furthermore, attitude towards Islamic finance (AtIF) is a potent factor in developing the relationship between PoSC, KoIF, RP, loyalty and ItIF. Practical implications The study’s findings would be helpful for planners and policymakers in developing policies that favourably enhance the attitudes and intentions among individuals towards Islamic financing. The results would inspire readers to go to Islamic finance and an interest-free financial system enriched with Shariah law or Islamic obligations. The study would provide implications for the financial institutions in Pakistan and the rest of the Muslim world. Originality/value The study offers an apparent thoughtfulness of the empirical evidence from microbusiness owners of Pakistan. The study would provide a plausible mediating contribution of AtIF.

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Section: Discussionsupporting

confidence: 85%

Section: Literature Review and Hypothesesmentioning

confidence: 99%

Intention to adopt Islamic finance through the mediation of attitudes towards Islamic finance

Shah

Bhatti

Anwar

et al. 2023

JIABR

View full text Add to dashboard Cite

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“…This has not escaped the attention of researchers focused on Islamic banking. For instance, several studies report that satisfaction positively correlates with loyalty intentions for customers at the Islamic bank (Lubis et al, 2021;Nasuka et al, 2021;Tegambwage and Kasoga, 2022). Nonetheless, research is needed to advance the understanding of Islamic banks in different environments, particularly the role that different cultural features play on the relationship between satisfaction and loyalty (Dandis et al, 2021).…”

Section: Hypotheses Developmentmentioning

confidence: 99%

Objectives of Islamic banking, customer satisfaction and customer loyalty: empirical evidence from South Africa

Moosa

Kashiramka

2022

JIMA

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Purpose This study aims to explore the relationship between the objectives of Islamic banking, customer satisfaction and customer loyalty in the South African context. Diving deep, this study also explores the relationship between customer satisfaction and customer loyalty. Design/methodology/approach Purposive and snowball sampling techniques were used, resulting in 163 respondents participating in this study. The data was collected using an online survey and analysed using a structural equation model based on the partial least squares method. Findings The results indicate that the construct related to the objectives of Islamic banking influences both customer satisfaction and customer loyalty. In addition, customer satisfaction is also found to influence a customer’s loyalty to the Islamic bank. Originality/value In South Africa, to the best of the authors’ knowledge, this study is the first of its kind; thus, the results provide context-specific insights into the extant literature on Islamic banking for Muslims residing in a non-Muslim majority country.

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“…The results also show that consumers cannot mediate products, prices, places, promotions, processes, people and physical evidence to consumer loyalty. Nasuka (2021) built a conceptual and empirical model of the effect of Islamic marketing ethics on Islamic bank customer loyalty through customer satisfaction with salesperson services and customer satisfaction at Islamic banks during 2020. The results showed that Islamic ethical behavior has a significant effect on customer loyalty directly or indirectly through customer satisfaction.…”

Section: Cluster 3: Islamic Marketing and Customer Loyaltymentioning

confidence: 99%

How Far has Islamic Marketing Topics Been Researched?

Maripatul Uula,

Maziyyah

2022

IMR

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This study aims to look at the development of "Islamic Marketing" research around the world and research plans that can be carried out based on journals published on the theme. This research uses a qualitative method with a bibliometric analysis approach. The data used is secondary data with the theme "Islamic Marketing" which comes from the Scopus database with a total of 885 journal articles. Then, the data is processed and analyzed using the VosViewer application with the aim of knowing the bibliometric map of "Islamic Marketing" research development in the world. The results of the study found that in bibliometric author mapping the authors who published the most research on the theme of "Islamic Marketing" were El-Bassiouny N; Islami M.M; Alserhan B.A; Junaidi J; Kadirov D; Javari A; Marinov M; Henderson J.C; Sayuti K.M.; Amin H; El-Gohary H.; Eid R; Wilson J.A.J.; Hollensen S; Yassim M; Tieman M; Bran T; and Haq F.; Wong H.Y.. Furthermore, based on bibliometric keyword mapping, there are 3 clusters that can be a research path with topics related to (1)Islamic Marketing and Its Impact on the Business, Consumption and Tourism Industries, (2)Banking Industry and Islamic Marketing and (3)Islamic Marketing and Customer Loyalty. The most used words are market, customer, consumer, Islamic marketing, Islamic bank, service, religiosity, and Muslim consumer.

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The role of Islamic marketing ethics for customer loyalty in Islamic banking through customer satisfaction

Cited by 4 publications

References 26 publications

Intention to adopt Islamic finance through the mediation of attitudes towards Islamic finance

Intention to adopt Islamic finance through the mediation of attitudes towards Islamic finance

Objectives of Islamic banking, customer satisfaction and customer loyalty: empirical evidence from South Africa

How Far has Islamic Marketing Topics Been Researched?

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