The Role of Language and Cultural Commodification in Tourism

Abstract

The last few decades have witnessed the invaluable impact of economic globalization on facilitating exchanges in transnational culture, whereas international tourism is an inevitable product of transcultural communication worldwide. While professional interpreters and tourist guides may alleviate the language barrier issue, the ever-growing demands for multilingual communication have become an essential factor needed to consider across transcultural settings, mainly tourists. The article investigates the implications of multilingual communication for tourism development and the commodification of culture according to circumstances at variance.