“…A growing literature within psychology has demonstrated that beliefs in contagion are quite pervasive and can influence people's attitudes and behaviors across a variety of contexts. Contagion beliefs have been shown to affect purchase decisions in: retail settings (Argo, Dahl & Morales, 2006;2008;Morales & Fitzsimons, 2007); preferences for luxury goods (Newman & Dhar, 2014); auction behavior and collecting (Newman & Bloom, 2014;Newman, Diesendruck & Bloom, 2011); desires to keep sentimental possessions (Grayson & Shulman, 2000); gambling decisions (Mishra, Mishra & Nayakankuppam, 2009;Wohl & Enzle, 2002); predictions about the future (Stavrova & Meckel, 2016); ability and performance (Kramer & Block, 2014;Lee, Linkenauger, Bakdash, Joy-Gaba & Profitt, 2011); preferences for sacred land (Rozin & Wolf, 2008); and even the choice of organ transplant donors (Hood, Gjersoe, Donnelly, Byers & Itajkura, 2011;Meyer, Leslie, Gelman & Stilwell, 2013).…”