The role of marketing activities in the fuzzy front end of innovation: a study of the biotech industry

Schoonmaker, Mary; Carayannis, Elias G.; Rau, Pradeep A.

doi:10.1007/s10961-012-9296-1

Cited by 29 publications

(28 citation statements)

References 73 publications

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“…In addition to extending prior studies (Schoonmaker et al, 2013), this research provides a deeper understanding of how actors in PRLs facilitate the knowledge diffusion process within their own networks and when they seek knowledge from external organizations. Greater understanding results regarding when an idea gets conceptualized within PRLs and when PRLs receive encouragement from business or government to solve a certain problem.…”

Section: Resultsmentioning

confidence: 77%

“…Awareness comes from knowledge of the area, demonstration implies that a prototype based on the patent is ready for clients, and the transfer of the patent rights then follows. Schoonmaker et al (2013) claim that understanding these three stages is important, to recognize the upfront work that actors must do. Markham (2013) calls for research that explains and describes the qualitative nature of knowledge transfer activities within and between actors during FFEI processes and formal patent developments.…”

Section: Ara-idv At the Ffeimentioning

confidence: 99%

“…Recent research investigations include studying influences on innovation in living laboratories (Nystrom, Leminen, Westerland, & Kortelainen, 2014), activities in biotech firms (Schoonmaker et al, 2013), and user-driven innovation in public-sector front-end innovation processes (Hennala, Parjanen, & Uotila, 2011). These studies provide a foundation for describing roles, role patterns, activities, and resource capacities however limited research describes innovation knowledge diffusion at the FFEI in applied research processes.…”

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confidence: 99%

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Interdependency, dynamism, and variety (IDV) network modeling to explain knowledge diffusion at the fuzzy front-end of innovation

Gupta

Maltz

2015

Journal of Business Research

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Section: Resultsmentioning

confidence: 77%

Section: Ara-idv At the Ffeimentioning

confidence: 99%

mentioning

confidence: 99%

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Interdependency, dynamism, and variety (IDV) network modeling to explain knowledge diffusion at the fuzzy front-end of innovation

Gupta

Maltz

2015

Journal of Business Research

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“…The first study observed a technology transfer setting in which federal government representatives discussed factors they used to evaluate potential licensees (Schoonmaker ). Building on the study, Schoonmaker, Carayannis, and Rau () conducted a technology transfer ecosystem study in order to develop a measurement instrument for evaluating early‐stage innovation survival. In that study, interviews with representatives from federal, state, and local government agencies, investors, partners, and licensees involved in technology transfer were conducted in order to understand how to value a firm's capabilities for potential early‐stage innovation development, that is, transfer of a technology license and investment.…”

Section: Methodsmentioning

confidence: 99%

Early-Stage of Innovations: Selection System Criteria for Funding U.S. Biotech SMEs

Schoonmaker

Solomon

Rau

2017

Journal of Small Business Management

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The focus of this paper is small and medium‐sized enterprises (SMEs) operating in the U.S. biotechnology industry and how they compete for financial resources during the early stages of innovation development. We utilize selection system theory, which describes how selectors use reputation‐based information about selectees as decision factors when making investments. Our findings suggest that there are different predictive variables for SME categories and the types of investors attracted to these categories, which is consistent with selection system theory. We extend prior studies by providing context to early‐stage innovation investment funding within an environment characterized as having a long development cycle and representing high uncertainty.

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“…Chan et al (2011) proposed a model to integrate product design with market. Schoonmaker et al (2012) have investigated marketing activities to enable the survival of innovative projects. Heising (2012) proposed an integration of ideation and project portfolio management for NPD success.…”

Section: Introductionmentioning

confidence: 99%

Structuring front-end innovation activities throughout strategic product planning

Rodrigues

Braghini

Sola

2017

Prod.

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Strategic product planning (SPP) for new product development (NPD) in the front-end of innovation (FEI) is a great challenge for managers and practitioners. This article analyzes the structuring process of FEI activities during SPP. A research was carried out with 78 industries from both food and furniture in Brazil. Our study revealed that FEI activities are structured in an intricate network with a high level of complexity and interdependence. The large amount of activities and the complexity in structuring them denote that companies are concerned to reduce uncertainties and risks intensifying the planning phase. KeywordsNew product development. Fuzzy front-end. Strategic planning. Although literature has presented several studies on the front-end stage, structuring activities still is a managerial challenge in NPD, as highlighted by Frishammar et al. (2012). The authors Cooper (1988) and Kurkkio et al. (2011) proposes a model with steps in linear sequence with activities being developed in each step. The model proposed by Khurana & Rosenthal (1998) recommends the activities on the pre-phase zero being developed in parallel and the other phases in the series. Koen et al. (2014) have proposed a circular model to develop activities. Besides these concepts, the technical innovation is viewed from an evolutionary perspective. In this direction, Clark (1985) analyzes the sequence of technological changes and argues that the formation of concepts on problem design and market requires a hierarchical structure, due to the nature of the object. According to the author, it is a matter of logic.In general, models do not present the structure or the sequence of activities in FEI or the relationship among then; therefore, there is a huge gap to exploit this subject. On this issue, important questions are raised: How managers deal with FEI activities during SPP? What sequence are the activities developed in? How do such activities relate to each other? Is there a formalization process? The answers to these questions can help us to understand the relationship among activities as well as to assist managers and practitioners in structuring activities in the front-end. The paper initially presents a theoretical foundation and hypothesis and then it presents a survey conducted with Brazilian industries from both food and furniture. Finally, the paper provides pertinent analysis, discussion and conclusions. Theoretical foundation and hypothesisLiterature has highlighted several activities in NPD (Moeckel, 2009;Rozenfeld et al., 2006; Song & MontoyaWeiss, 1998). A significant literature review is presented in the sequence. In this work, FEI activities are divided into the following groups: strategic scope, market scope and product portfolio scope, as follows. Strategic scopeStrategic business plan (SBP) is a way to think the future of the firm's business in a competitive market. Competitive advantage can be created by means of business strategy, which describes how an organization decides to compete in the market in relati...

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The role of marketing activities in the fuzzy front end of innovation: a study of the biotech industry

Cited by 29 publications

References 73 publications

Interdependency, dynamism, and variety (IDV) network modeling to explain knowledge diffusion at the fuzzy front-end of innovation

Interdependency, dynamism, and variety (IDV) network modeling to explain knowledge diffusion at the fuzzy front-end of innovation

Early-Stage of Innovations: Selection System Criteria for Funding U.S. Biotech SMEs

Structuring front-end innovation activities throughout strategic product planning

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