2024
DOI: 10.51805/jmbk.v5i1.196
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The Role of Mediation in Purchase Intention in Affecting the Decision to Purchase Health Supplement Products

Fidia Fidia,
Renny Christiarini

Abstract: Customer interest in health products has surged due to the COVID-19 virus, impacting the world, including Indonesia. This encourages the community to consistently maintain the cleanliness of their surroundings and fulfill nutritional needs to strengthen the immune system by consuming healthy food and beverages. However, the nutritional content in food and beverages still needs to be improved, requiring the support of health supplements to help meet these nutritional requirements. This research examines the eff… Show more

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