“…His research noted that many universities failed to adequately record complaints at the informal level, making an overall judgment on the prevalence of student dissatisfaction far more problematic. Given the increased usage of the OIAHE by students from a variety of backgrounds, this places greater emphasis on universities to manage student expectations and develop well crafted protocols to follow in the event of formal student complaints (Hoorebeek, Gale, & Walker, 2011). Su and Bao (2001) found that 33% of US students could be described as "passive recipients" who, instead of venting dissatisfaction externally, will do nothing in response to negative experiences.…”