The Role of Message Tailoring in the Development of Persuasive Health Communication Messages

Differential responses of loyal versus habitual consumers towards mobile site personalization on privacy management

“…In the persuasion literature, personalized messages have been found to yield higher response rates (Howard & Kerin, 2004), greater message recall (Burnkrant & Rao Unnava, 1995), higher behavioral compliance (e.g., Abrahamse, Steg, Vlek, & Rothengatter, 2007), and more positive responses (Noar, Harrington, & Aldrich, 2009). Personalization of media interfaces has also been found to produce positive responses.…”

Health-Care Provider Preferences for Time-Sensitive Communications from Public Health Agencies

“…Larger randomized trials are needed that compare a variety of incrementally modified intervention conditions-variations in message preference channels, formatting of messages, and time frames of delivery-to investigate their influence on outcomes. Noar et al (2009) have suggested that studies in this area need to integrate persuasive communications and communication theories, message tailoring, and health behavior theories to inform the design of intervention messages, ensure their relevance and meaningfulness, and, ultimately, improve the efficacy of messaging. 33 Health communications research supports tailoring communications by demographic and cultural variables to enhance the efficacy of distributed information.…”

“…Noar et al (2009) have suggested that studies in this area need to integrate persuasive communications and communication theories, message tailoring, and health behavior theories to inform the design of intervention messages, ensure their relevance and meaningfulness, and, ultimately, improve the efficacy of messaging. 33 Health communications research supports tailoring communications by demographic and cultural variables to enhance the efficacy of distributed information. Further research is needed for public health to understand what aspects of message content, timing, and delivery should be incorporated into messaging strategies.…”

“…This finding suggests that familiarity with the communication channel and preference may be associated-a phenomenon called exposure effect that is well known in marketing, advertising, audience preference, social psychology, and communications research and informs a number of health communication interventions and strategies. [32][33][34] Exposure effect is understood to play a role in preferences. This finding is consistent with our findings indicating that HCPs who were exposed to a communication channel in our study appeared to be more likely to prefer that channel than those who were not exposed.…”

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“…Under the umbrella of social support, a 87 large and comprehensive literature on supportive communication has emerged, spanning face-to-88 face and technology-mediated communication (Burleson & MacGeorge, 2002, Adams, Baumer 89 & Gay, 2014. Some of the earliest work on social support offered definitions of this construct 90 that tie it strongly to elements of compassion, such that the target of social support is made aware 91 that (s)he belongs to a community and is loved, cared for and esteemed (Moss, 1973, Cobb, 92 1976 Research on persuasion has historically focused on how various components of language 108 (e.g., the degree to which a message is tailored to the individual) impact the persuasiveness of a 109 message (Noar, Harrington, & Aldrich, 2009;Oinas-Kukkonen & Harjumaa, 2009 (Miller & Rollnick, 1991 This study examined the language content and other characteristics of brief text-based 130 messages generated by CSOs to motivate their TSOs to achieve a behavioral goal of the CSO's 131 choosing. CSOs were asked to describe the goal they wanted their TSO to achieve, and to 132 generate brief messages to their TSO for three behavior change scenarios: (1) to help them 133 achieve the goal, (2) in the event that the TSO is struggling to meet the goal, and (3) in the event 134 that the TSO has given up on meeting the goal altogether.…”