The Role of Millennial Tourists in Promoting Responsible Tourism: A Case in Singapore

Abstract

The tourism industry has emerged as one of the main contributors of gross domestic product (GDP) in many countries, including Singapore. Though the direct benefits associated with the growth of tourism industry is promising, the social-culturally and environmental problems that arisen simultaneously must not be overlooked. This paper presents five hypotheses for understanding the inter-relationship between millennial tourists’ evaluation on tourism experience, their attitude towards the tourism experience, attitude towards the destination as well as their responsible tourism intention by using the consumption value theory, the halo effects and the theory of planned behavior as guiding frameworks. The paper proposes that the perceived value of millennial tourists is made up of six distinctive dimensions, which will have a positive effect on their attitude towards the tourism experience. Their positive attitude arisen from tourism experience will, then, affect their attitude towards the destination and thus their intention to engage in responsible tourism behavior. This paper offers opportunities to refine concepts and build on existing theories.

Factor Influencing Intention Repeat Tourism to Visit Singapore in New Normal based on Indonesia Traveler’s

“…Tourism plays an important role in strengthening Singapore's status as a dynamic global city that is a magnet for capital, business and talent. It also increases the quality and diversity of recreational options for residents and helps create a living environment in which Singaporeans can live comfortably (Tan and Ho, 2021). In fact, the Singapore government decided to position the country as a major business and leisure destination as well as a steady increase in annual tourist receipts (Singapore Tourism Board, 2020).…”

“…Several companies in the country have also moved towards responsible tourism practices. However, it is not enough to rely solely on the services provided to pave the way to responsible tourism (Tan and Ho, 2021). The Singaporean government will continue to build responsible tourism to establish itself as a tourist destination that is able to attract tourists, with the growth of domestic and global tourist arrivals throughout 2016-2020 which is presented in Figure 1.…”