“…Third, the finding that thinking about heroes can increase perceptions of personal power and that this is evident when consumers experience psychological threats makes a further novel contribution to the literature. This study supports previous research showing that heroes influence others psychologically, particularly during times of threat (e.g., Allison & Goethals, 2011;Kinsella, Ritchie, & Igou, 2015b;Sullivan & Venter, 2005); however, this finding also adds to existing scholarship on heroes and psychological threat (Green, Van Tongeren, Cairo, & Hagiwara, 2017;McCabe, Carpenter, & Arndt, 2016) by specifying a specific mediating variable: personal power.…”