The role of motivation in visitor satisfaction: Empirical evidence in rural tourism

Fernández, María Devesa; Laguna, Marta; Palacios, Andres Pinilla

doi:10.1016/j.tourman.2009.06.006

Cited by 380 publications

(241 citation statements)

References 19 publications

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“…Also, given that the motivations of the pleasure travel market are well researched, authors are exploring the motivations of other prominent niche markets such as backpacker tourism (Maoz, 2007), wine tourism (White & Thompson, 2009), events (Nicholson & Pearce, 2001), culture and heritage tourism , battlefield and dark tourism (Hyde & Harman, 2011;Kang et al, 2012), rural tourism (Devesa et al, 2010), volunteer tourism (Chen & Chen, 2011), cruise tourism (Hung & Petrick, 2011), adventure and eco-tourism (Buckley, 2012;Kerstetter et al, 2004) and medical tourism (Ye et al, 2011).…”

Section: Motivationsmentioning

confidence: 99%

Consumer behaviour in tourism: Concepts, influences and opportunities

Cohen

Prayag

Moital

2013

Current Issues in Tourism

569

333

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Although consumer behaviour (CB) is one of the most researched areas in the field of tourism, few extensive reviews of the body of knowledge in this area exist. This review article examines what we argue are the key concepts, external influences and opportune research contexts in contemporary tourism CB research. Using a narrative review, we examine the CB literature published in three major tourism journals from 2000 to 2012. Of 519 articles identified and reviewed, 191 are included in this article. We examine the development of and scope for future research on nine key concepts, including decision-making, values, motivations, self-concept and personality, expectations, attitudes, perceptions, satisfaction, trust and loyalty. We then examine three important external influences on tourism behaviour, technology, Generation Y and the rise in concern over ethical consumption. Finally, we identify and discuss five research contexts that represent major areas for future scholarship: group and joint decision-making, under-researched segments, cross-cultural issues in emerging markets, emotions and consumer misbehaviour. Our examination of key research gaps is concluded by arguing that the hedonic and affective aspects of CB research in tourism must be brought to bear on the wider CB and marketing literature.Keywords: consumption; travel; behaviour; marketing; research agenda Introduction Consumer behaviour (CB) involves certain decisions, activities, ideas or experiences that satisfy consumer needs and wants (Solomon, 1996). It is 'concerned with all activities directly involved in obtaining, consuming and disposing of products and services, including the decision processes that precede and follow these actions' (Engel, Blackwell, & Miniard, 1995, p. 4). CB remains one of the most researched areas in the marketing and tourism fields, with the terms 'travel behaviour' or 'tourist behaviour' typically used to describe this area of inquiry. Few comprehensive reviews of the literature on CB concepts and models exist in the field of tourism. Exceptions include Moutinho (1993) who reviews the social and psychological influences on individual travel behaviour with the aim of developing a model of tourist behaviour and Dimanche and Havitz (1995) Tourism, 2014 Vol. 17, No. 10, 872 -909, http://dx.doi.org/10.1080/13683500.2013 four concepts (ego-involvement, loyalty and commitment, family decision-making and novelty-seeking) in an attempt to methodologically advance CB in tourism studies.A lack of comprehensive reviews is not only due to the extensive breadth of the topic area itself, but also because travel behaviour is generally considered as a continuous process that includes varied yet inter-correlated stages and concepts that cannot always be analysed separately (Mill & Morrison, 2002). Tourism researchers have reviewed individual concepts (e.g. Riley, Niininen, Szivas, & Willis, 2001, on loyalty), specific influences (e.g. Moutinho, 1993, on social influences on CB), and particular research contexts (e.g. Hong, Lee, L...

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Section: Motivationsmentioning

confidence: 99%

Consumer behaviour in tourism: Concepts, influences and opportunities

Cohen

Prayag

Moital

2013

Current Issues in Tourism

569

333

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“…To fill this gap, in addition to studying the tourism motivation for Muslim tourists, this research will also investigate the relationship between tourism motivations and the overall tourist satisfaction. The influence of travel motivations on overall tourist satisfaction has been studied in previous research [11,12]. Each variable, push motivations (PUSM) and pull motivations (PULM), have hypothesized effects on the overall tourist satisfaction (OTS).…”

Section: Introductionmentioning

confidence: 99%

The Role of Destination Attributes in Islamic Tourism

Battour

Ismail

2014

SHS Web of Conferences

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Abstract. The objectives of this study are to test the relationship between tourism motivations and tourist satisfaction, and to test how 'Religion' moderates the relationship. The variable 'Religion' is represented by the availability of Islamic norms and practices which are relevant to tourism at the destination. The results of the Partial least square (PLS) indicated that the tourism motivations are significantly and positively related to tourist satisfaction. The results also showed that Religion significantly moderates the relationship between pull motivation and tourist satisfaction. However, the moderating effect of Religion on the relationship between push motivation and tourist satisfaction was not supported.

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“…Asimismo, la motivación se ha estudiado conjuntamente con la segmentación del mercado [20][21][22][23][24][25], así como con la lealtad con el producto o destino.…”

Section: Nivel Multi-motivacionalunclassified

Un marco teórico para delimitar el concepto de enoturismo sostenible desde un enfoque multi-nivel

2018

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Resumen. La relevancia del sector vitivinícola en España y su conexión con el desarrollo del entorno rural, así como la preocupación de la población por los aspectos medioambientales y sociales, justifican el creciente interés por incorporar prácticas verdes y sostenibles en el turismo del vino. Además, dentro de los enoturistas existe un segmento cada vez más creciente que demanda servicios y destinos turísticos responsables con el medio ambiente y la sociedad, en general.Teniendo en consideración esta demanda creciente, las bodegas deberían atender este segmento de consumidores que reclaman un turismo de vino sostenible. Para poder llevar a cabo una sólida iniciativa enoturista sostenible, este trabajo propone un marco teórico basado en un enfoque multinivel, que incluye además de las tradicionales perspectivas multi-stakeholders y multi-motivacional, una perspectiva multidimensional que recoge los aspectos claves del concepto de sostenibilidad, es decir, el económico, el social y el medioambiental. IntroducciónEl sector del vino en España tiene una gran importancia, debido a su valor económico, social, cultural y ambiental. De hecho, según datos de la Organización Internacional de la Viña y el Vino (OIV), en 2016 la superficie de viñedos en España, con 975 mil hectáreas, era la mayor en el mundo (concretamente representaba un 14% de la superficie de viñedos mundial y un 30% de la europea). Por otra parte, España, con 39,4 millones de hectolitros, era el tercer país productor de vino en el mundo. En cuanto al consumo, en 2016, España ocupaba el séptimo lugar en el ranking mundial, con 9,9 millones de hectolitros consumidos. Otro dato relevante es que España fue el mayor exportador de vino, con 22,9 millones de hectolitros en términos de volumen y 28.900 millones de euros en términos de valor, lo que representó una cuota de mercado global del 22%.No obstante, la importancia del sector del vino no se refleja únicamente en términos de su producción, sino también en el peso que supone el enoturismo o turismo del vino como destino de calidad. El sector vitivinícola crea a su alrededor todo un ecosistema de actividades que deberían estar alineadas con la sostenibilidad ambiental y cultural, el desarrollo económico del medio rural y la desestacionalización de la demanda turística.Los datos aportados por el noveno informe anual de la Asociación Española de Ciudades del Vino (ACEVIN) ponen de manifiesto que 2016 fue un excelente año para el enoturismo y las cifras de visitantes reflejan la consolidación del turismo del vino dentro de la oferta turística española. El creciente interés mostrado por los turistas del vino ha impulsado la proliferación de eventos de vino y el crecimiento del negocio del enoturismo.En líneas generales, el enoturismo se relaciona con un turismo gastronómico, cultural y de naturaleza. El turismo del vino puede ser definido como todas aquellas visitas a viñedos, bodegas, festivales del vino, catas de vino y/o experiencias respecto a todos los atributos de la uva y del vino de cualquier zona vit...

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The role of motivation in visitor satisfaction: Empirical evidence in rural tourism

Cited by 380 publications

References 19 publications

Consumer behaviour in tourism: Concepts, influences and opportunities

Consumer behaviour in tourism: Concepts, influences and opportunities

The Role of Destination Attributes in Islamic Tourism

Un marco teórico para delimitar el concepto de enoturismo sostenible desde un enfoque multi-nivel

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