The Role of Need for Cognition in Predicting the Attitudes of Indonesian Millennials Toward Printed Advertising and Purchase Intentions

Sjabadhyni, Bertina; Mustika, Martina Dwi; Carissa, Nathasia; Khairunnisa, Syifa; Kurniawan, Leo Andhika; Mutiara, A. B.; Putriaji, Retno; Sinaga, Andre Patio

doi:10.1177/21582440211029918

Cited by 3 publications

(2 citation statements)

References 42 publications

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“…The literature is rich in studies measuring consumers' attitudes toward ads and related factors (Goldsmith, Lafferty, & Newell, 2000;Putrevu & Lord, 1994;Read, van Driel, & Potter, 2018;Sjabadhyni et al, 2021). Consumers carry a fundamental scepticism level (Calfee & Ringold, 1994), and it is acknowledged as an ad-related concept (Obermiller & Spangenberg, 1998).…”

Section: Ad Scepticismmentioning

confidence: 99%

How are ad scepticism levels of young consumers shaped? Testing with simultaneous quantile regression analysis

Kıymalıoğlu

2023

bmij

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Advertising is an important persuasion tool for marketing efforts shaping consumer attitudes and behavioural intentions. Among the factors determining consumer attitudes toward advertising is ad scepticism. Comprehending how consumer scepticism toward ads is formed is therefore considered contributory. With this purpose, the research hypothesising the effect of cynicism, self-esteem, and market mavens on ad scepticism was modelled, and 374 observations obtained from members of Generation Z were tested with simultaneous quantile regression analysis. The findings revealed the effect of each variable for different quantile conditions of ad scepticism. The originality of the research is twofold. The first one is using market mavens, which have not been subject to research regarding their effect on ad scepticism and contributing to ad scepticism nomologic framework by supporting the significant effect of this variable. And the second one provides a detailed picture of the effects of independent variables on different levels of ad scepticism.

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Section: Ad Scepticismmentioning

confidence: 99%

How are ad scepticism levels of young consumers shaped? Testing with simultaneous quantile regression analysis

Kıymalıoğlu

2023

bmij

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“…According to TPB, PI is directly tied to the attitudes, perceptions, and behaviors of consumers (Hoque & Hossan, 2020; Ling et al, 2021). In addition, they typically have a strategy or procedure or analyze their desire to purchase a product offered (Sjabadhyni et al, 2021). In the decision-making process, a consumer could possibly take purchasing behaviors on some products when there are requests and preferences for products.…”

Section: Literature Reviewmentioning

confidence: 99%

The Impact of Promotional Activities on the Purchase and Repurchase Intention of Energy Drinks in Yemen Under Different Levels of Awareness of the Potential Adverse Effects

Goaill,

Al-Hakimi,

Mohammed Al-Hattami

et al. 2023

Sage Open

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Awareness among consumers in determining purchase intention (PI) and repurchase intention (RI) for energy drinks plays an important role. However, it has been overlooked in previous studies. In order to bridge this knowledge gap, we investigate the role of awareness of the potential negative effects of energy drinks (PAEEDs) as a moderating variable in the relationship of promotional activities with PI and RI among different young people. The data were collected from 415 students from Yemeni universities and analyzed using structural equations modeling via SmartPLS software. The results revealed that promotional activities affect PI among students with low awareness of the PAEEDs more than students with high awareness. In contrast, promotional activities affect RI among students with high or low awareness of the PAEEDs. This study provides additional evidence about the effects of energy drinks (EDs) promotional activities on PI and RI among young people in light of the awareness of these products and, thus, the urgent need for regulation and restrictions on youth consumption of EDs. Implications for theory and practice are discussed.

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“Mirror, mirror, on the wall. Who is the greenest of them all?” the impact of green advertising cues on generational cohorts

Muralidharan

Ferle

Roth‐Cohen

2023

International Journal of Advertising

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The Role of Need for Cognition in Predicting the Attitudes of Indonesian Millennials Toward Printed Advertising and Purchase Intentions

Cited by 3 publications

References 42 publications

How are ad scepticism levels of young consumers shaped? Testing with simultaneous quantile regression analysis

How are ad scepticism levels of young consumers shaped? Testing with simultaneous quantile regression analysis

The Impact of Promotional Activities on the Purchase and Repurchase Intention of Energy Drinks in Yemen Under Different Levels of Awareness of the Potential Adverse Effects

“Mirror, mirror, on the wall. Who is the greenest of them all?” the impact of green advertising cues on generational cohorts

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