2012
DOI: 10.1016/j.ibusrev.2011.10.002
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The role of networking and commitment in foreign market entry process: Multinational corporations in the Chinese automobile industry

Abstract: This study examines how business networking and commitment to local market affect MNCs. speed of business entry in an emerging market. We look at relationship between networking, commitment and performance of entry process into Chinese automotive industry by multinationals from three different countries; USA, Europe and Korea. Data is collected through in-depth interviews and through secondary sources related to the entry process of these cases. The experiences of three MNCs illustrate that entry strategy and … Show more

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Cited by 41 publications
(27 citation statements)
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“…This notion is also echoed by other scholars (e.g. Lee et al 2012). Indeed, the lack of local studies on trust and commitment reflects the scarcity of such studies in the international context, especially in small emerging markets.…”
Section: Introductionmentioning
confidence: 77%
“…This notion is also echoed by other scholars (e.g. Lee et al 2012). Indeed, the lack of local studies on trust and commitment reflects the scarcity of such studies in the international context, especially in small emerging markets.…”
Section: Introductionmentioning
confidence: 77%
“…For example, the Chinese government mandated a markettechnology swap policy as a condition for foreign firms' entrance in China and wanted multinational enterprises to contribute to the local technological capability. Although GM was a later entrant, it established a joint R&D institute with a local automobile manufacturer and successfully demonstrated market legitimacy to the Chinese government (Lee et al, 2012).…”
Section: Why Does Legitimacy Building Matter?mentioning
confidence: 99%
“…The other studies could be considered to be part of the international new venture or born global paradigm. Furthermore, five articles are conceptual (Casillas & Acedo, 2013;Kiss & Danis, 2008;Oviatt & McDougall, 2005;Prashantham & Young, 2011;Weerawardena et al, 2007) and there are only two based on qualitative data (Freeman, Edwards, &Schroder, 2006;Lee, Abosag, & Kwak, 2012).…”
Section: Speed and Internationalization Of The Firmmentioning
confidence: 99%