“…This may also explain why in the experiments discussed here, the emotions related to chocolate that is mostly eaten alone and often as a consolation during negative mood moments, are much stronger than the emotions to chips which are usually consumed rather inattentively as a side dish to drinks in larger gatherings of people. In summary, like odours (Wiemers, Sauvage, & Wolf, 2014; Zucco, Aiello, Turuani, & Köster, 2012), food names and even tasted foods are effective retrieval cues for earlier associated situations, but not for precise sensory recollection of the unchanged food itself (Köster et al, 2014;Møller, Mojet, & Köster, 2007;Morin-Audebrand et al, 2012). Basing themselves on the idea that people eat the things they like, and Cardello et al (2012) have assumed that foods elicit mainly positive emotions, constructing the EsSense scale with a predominance of positive emotion words.…”