2017
DOI: 10.1111/deve.12118
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The Role of Off‐Farm Labor Participation Decisions of Married Farm Couples on Farm Direct Marketing in Taiwan

Abstract: Direct marketing from farm producers to consumers has been seen as a viable business option to increase farm income. This study investigates the factors that determine a farm's direct marketing decisions; special attention is paid to understanding the correlation between farm couples' off‐farm labor participation and the farm's adoption of direct marketing strategies. A nationally representative dataset of 3,670 married family farm couples in Taiwan is used as an illustration. A multiple choice treatment effec… Show more

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Cited by 6 publications
(2 citation statements)
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“…Prior research has documented that the quality of farm household labor is heterogeneous and that the principal operator's and spouse's supply decisions for off‐farm work are jointly determined (e.g., Abdulai & Delgado, ; Chang, He, & Saeliw, ; Huffman & Lange, ). For simplicity, we treat the quality of labor as homogeneous both in the theoretical model and the empirical implementation.…”
mentioning
confidence: 99%
“…Prior research has documented that the quality of farm household labor is heterogeneous and that the principal operator's and spouse's supply decisions for off‐farm work are jointly determined (e.g., Abdulai & Delgado, ; Chang, He, & Saeliw, ; Huffman & Lange, ). For simplicity, we treat the quality of labor as homogeneous both in the theoretical model and the empirical implementation.…”
mentioning
confidence: 99%
“…Rural household members allocate their labor hours between farm and nonfarm sectors in order to reduce income risk by diversifying employment either to maintain cash earnings and/or to finance farm investments. Rural economy increasingly interacts with external labor markets and there exists a positive correlation between farm income and nonfarm employment as well as education and employment in the nonfarm sector (Mishra and Goodwin, 1997;Berdegué et al, 2001;Chang et al, 2017). This paper investigates how an individual in the rural household chooses among alternative employment options and identifies the determinants of employment choice in rural areas of Pakistan.…”
Section: Introductionmentioning
confidence: 99%