“…Loyal customers give little importance to alternatives and repetitively buy products/services from the same brand/firm ( (Arghashi, Bozbay, & Karami, 2021;Ibrahim & Aljarah, 2021;Zhong, Shapoval, & Busser, 2021). Since the use of social media has become an essential norm in certain tourism firms such as Lonely Planet, Expedia, and Travelocity, other networks of social media, including Booking.com, Airbnb, and Trip Advisor, may act as key influencers in the process of decision-making of customers (Leung, Bai, & Stahura, 2013;Siti-Nabiha, Nordin, & Poh, 2021).…”