The role of perceived corporate social responsibility on providing healthful foods and nutrition information with health-consciousness as a moderator

Effects of Corporate Social Responsibility Actions on South Korean Adolescents’ Perceptions in the Food Industry

“…Career-related CSR actions in the healthy food industry are the most effective for adolescents, but career-related CSR had an adverse effect in the unhealthy food industry. These findings support notions of previous research that providing healthful foods has a positive effect on perceived CSR [41]. In addition, our results provide empirical support to previous research [31,40] that argues that companies need to offer a CSR program that supports adolescents' self-realization because adolescents are likely to pay more attention to CSR actions that directly affect themselves and that adolescents need to feel that they are involved in activities including CSR-related education programs.…”

“…Lee et al [41] examined consumer CSR perception under the consideration of healthful foods and nutrition information using a scenario-based experiment. They found that customers perceive restaurants to be socially responsible when they are provided with healthful foods and nutrition information.…”

Coffee shop consumers’ emotional attachment and loyalty to green stores: The moderating role of green consciousness

“…In regards to coffee-shops, consumers perceived offering recycling bins in the front of the store, using recyclable take-out containers, and recycling the waste in the store as the three most important practices out of the twelve green practices coffee shops employ (Jeong and Jang, 2010). Lee et al (2014) further demonstrated that small efforts in stores, such as providing nutrition information for various food options, were positively associated with customers' perception of a restaurant's social responsibility. However, even though these prior studies tested how consumers' perception of green practices affected firms' green brand image and future behaviors (Jeong and Jang, 2010;Lee et al, 2014;Namkung and Jang, 2013), there is a dearth of research that needs to be completed related to consumers' green decision-making process with respect to their emotional responses (e.g., emotional attachment).…”

“…Lee et al (2014) further demonstrated that small efforts in stores, such as providing nutrition information for various food options, were positively associated with customers' perception of a restaurant's social responsibility. However, even though these prior studies tested how consumers' perception of green practices affected firms' green brand image and future behaviors (Jeong and Jang, 2010;Lee et al, 2014;Namkung and Jang, 2013), there is a dearth of research that needs to be completed related to consumers' green decision-making process with respect to their emotional responses (e.g., emotional attachment). To evaluate the effects of green practices on consumers' responses, this study has chosen green practice elements observable by consumers-stores' tangible green practices.…”

How nutrition information frame affects parents’ perceptions of restaurants: The moderating role of information credibility

“…Cranage et al (2004Cranage et al ( , 2006 showed that consumers evaluate restaurants' food, service and overall quality more favorably when they are presented with nutrition information on menus, even when there are no changes whatsoever to menu offerings and service personnel. Lee et al (2014) found that consumers perceive restaurants that provide nutrition information as more socially responsible.…”