The role of pleasure in web site success

Wulf, Kristof De; Schillewaert, Niels; Muylle, Steve; Rangarajan, Deva

doi:10.1016/j.im.2005.10.005

Cited by 205 publications

(156 citation statements)

References 57 publications

(50 reference statements)

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“…A great deal of research has focused on getting to grips with the dizzying array of website characteristics that may contribute to user perceptions of website appeal (e.g. Cyr et al, 2010;De Wulf et al, 2006;Lavie & Tractinsky, 2004;Moshagen & Theilsch, 2010;Thuring & Mahlke, 2007;van Schaik & Ling, 2005). In contrast, there has been little research which has investigated determinants of icon appeal 3 despite the fact that they are an integral part of virtually every interface.…”

Section: Introductionmentioning

confidence: 99%

What makes icons appealing? The role of processing fluency in predicting icon appeal in different task contexts

et al. 2016

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Although icons appear on almost all interfaces, there is a paucity of research examining the determinants of icon appeal. The experiments reported here examined the icon characteristics determining appeal and the extent to which processing fluency -the subjective ease with which individuals process information -was used as a heuristic to guide appeal evaluations. Participants searched for, and identified, icons in displays. The initial appeal of icons was held constant while ease of processing was manipulated by systematically varying the complexity and familiarity of the icons presented and the type of task participants were asked to carry out. Processing fluency reliably influenced users' appeal ratings and appeared to be based on users' unconscious awareness of the ease with which they carried out experimental tasks.

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Section: Introductionmentioning

confidence: 99%

What makes icons appealing? The role of processing fluency in predicting icon appeal in different task contexts

et al. 2016

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“…Childers et al [11] believed that the rich content of the site would enable consumers to have a sense of enjoyment, which affected their shopping experience. Wulf et al [12] pointed out that online shopping had access to the website to obtain timely information. When the information is matched, it will affect shopping experience and make consumer feel happy.…”

Section: The Relationship Between Shopping App Characteristics and Immentioning

confidence: 99%

Research on Influence of Shopping APP’s Characteristic on Consumer’s Impulse Buying

Liu¹,

Lu²

2017

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Based on the SOR theory, this study examined the influence of the knowledge, convenience and entertainment of APP on the consumer's intention to buy, with 624 consumers who had APP shopping experience. The mediating variable of this study was the sense of pleasure and arousal of psychological emotion. The study findings showed that: 1) shopping APP's knowledge, convenience and entertainment represented the most obvious features of shopping APP; 2) pleasure was completely mediated by the shopping APP's knowledge and entertainment on impulse buying intention, partly mediated by the convenience on impulse buying intention; 3) arousal was completely mediated by the shopping APP's knowledge and convenience on impulse buying intention, partly mediated by the entertainment on impulse buying intention.

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“…De Wulf, Schillewaert, Muylle and Rangarajan [4] adopted a mostly empirical approach to reach a conclusion that essentially suggests that if a web site is designed to give the users some pleasure the web site will tend to be more successful than if it does not give any pleasure. The authors suggested in their paper that features of a web site, such as the 'content, organisation and technology' can have an impact on the users' pleasure.…”

Section: Previous Workmentioning

confidence: 99%

“…fewer visits and then possibly less profit. Furthermore in the study discussed above by De Wulf et al [4] some emphasis was placed on the pleasure factor of a web site. It is unclear if the approach suggested by McCarthy et al [13] would lead to less pleasure on the part of the users and then potentially less visits etc.…”

Section: Previous Workmentioning

confidence: 99%