The Role of Price, Promotion And Quality Of Service in Improving Honda Motorcycle Customer Satisfaction and Loyalty

Nikmah, Hairun; Susbiyani, Arik; Martini, Ni Nyoman Putu; Qomariah, Nurul

doi:10.14445/23939125/ijems-v9i1p103

Cited by 2 publications

(5 citation statements)

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“…This study also established that customer loyalty is significantly and positively related to customer satisfaction, thus lending support to H3. [19] confirmed in his study that customer satisfaction has a positive and significant effect on customer loyalty, the more satisfied customers are with the brand, the more loyal they become. Customer satisfaction proved to influence customer loyalty significantly [19].…”

Section: Significant At P<001 Using Pearson Correlationmentioning

confidence: 81%

“…[19] confirmed in his study that customer satisfaction has a positive and significant effect on customer loyalty, the more satisfied customers are with the brand, the more loyal they become. Customer satisfaction proved to influence customer loyalty significantly [19]. It signified that, when customer satisfaction increased, customer loyalty would increase, On the contrary, dissatisfaction with promotions decreases loyalty toward customers.…”

Section: Significant At P<001 Using Pearson Correlationmentioning

confidence: 81%

“…Empirical Evidence [19] assessed how the Honda Dealer "Banyuwangi Motor's price, promotion, and service quality affected consumer satisfaction and loyalty. All 8348 consumers of the Honda Dealer "Banyuwangi Motor" in the years 2019-2020 comprised the study's population.…”

Section: The Connection Between Promotional Pricing and Customer Loyaltymentioning

confidence: 99%

“…Customer loyalty and satisfaction are highly impacted by service quality. Customer loyalty is significantly impacted by customer satisfaction [19].…”

Section: The Connection Between Promotional Pricing and Customer Loyaltymentioning

confidence: 99%

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The Impact of Promotional Pricing on Marketing Performance in the Nigerian Telecommunication Industry. A Study of MTN Enugu State Nigeria

Ogba

2023

TIJAR

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The study aims to discover how promotional pricing affects marketing performance at MTN in Nigeria's Enugu State. Multiple linear regressions were employed to evaluate the hypotheses, and a quantitative research approach was used. An explanatory research approach was used to investigate and explain the effect of promotional pricing on marketing performance. The probability sampling method, which selects the sample using stratified randomization, was employed in this investigation. The sample size was calculated using the RAOSOFT sample size calculator, which suggested a sample size of 297. Factor analysis was then performed to test the validity of the numerous scale items that make up the subconstruct in the model. Kaiser-Meyer-Olkin (KMO) and Cronbach's alpha were used to test the data's sufficiency, appropriateness, and robustness. The SPSS 28.0 version was used to analyse the information gathered from respondents. The findings demonstrate that promotional pricing influences customer satisfactions, brand switching, and customer loyalty among MTN consumers in Enugu State, Nigeria. The outcomes further support the model's applicability and robustness in evaluating the correlations among the variables that are important to this investigation. It is advised that MTN in Nigeria's Enugu State take customer pleasure into account as a precondition for boosting customer loyalty through special pricing. The paper ends with a call for additional research to examine the model's applicability and robustness in a wide range of contexts and industries. Keywords: Customer brand switching, Customer loyalty, Customer satisfaction and promotional pricing.

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Section: Significant At P<001 Using Pearson Correlationmentioning

confidence: 81%

Section: Significant At P<001 Using Pearson Correlationmentioning

confidence: 81%

Section: The Connection Between Promotional Pricing and Customer Loyaltymentioning

confidence: 99%

“…Customer loyalty and satisfaction are highly impacted by service quality. Customer loyalty is significantly impacted by customer satisfaction [19].…”

Section: The Connection Between Promotional Pricing and Customer Loyaltymentioning

confidence: 99%

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The Impact of Promotional Pricing on Marketing Performance in the Nigerian Telecommunication Industry. A Study of MTN Enugu State Nigeria

Ogba

2023

TIJAR

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“…Dengan metode ini akan diketahui pengaruh kualitas layanan, inovasi produk dan kepercayaan terhadap kepuasan pengunjung Lembaga Pemasyarakatan Kelas IIB Bondowoso. Populasi yang (Saputra, 2013), (Fahmi et al, 2020), (Sanosra et al, 2022), (Ambarwati et al, 2022), (Yanuar et al, 2017), (Qomariah et al, 2021), (Swatyas & Nyomanputumartini, 2022), (Qomariah et al, 2022), (Nikmah et al, 2022), (Fahrurrozi et al, 2020), yang menyatakan bahwa kualitas pelayanan memiliki pengaruh signifikan terhadap kepuasan.…”

Section: Metode Penelitianunclassified

Peran Kualitas Layanan, Inovasi dan Kepercayaan dalam Meningkatkan Kepuasan Pengunjung Lapas Kelas IIB

Qomariah,

Sarwito,

Sanosra

et al. 2023

BUDGETING

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This study sought to ascertain the impact of service excellence, innovation, and trust on visitor happiness at Bondowoso, a class IIB facility. All of the residents are guests at Bondowoso Class II Prison. By using the judgment sampling technique, up to 120 respondents made up the sample size. The study hypothesis is tested using WarpPLS 7.0 structural equation model (SEM) analysis. To determine whether the used measuring instrument met the criteria for the measuring instrument test, validity and reliability tests were also performed. According to the findings, the service innovation variabel (X2) had a path coefficient value of 0.314 with a -value of 0.001 and the trust variabel (X3) had a path coefficient value of 0.454 with a -value of 0.001 for each variabel. The service quality variabel (X1) had a path coefficient value of 0.255 with a -value of 0.040. According to the study's findings, visitor satisfaction in Class II B Bondowoso Penitentiary is positively and significantly impacted by service quality, visitor trust, and service innovation.

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The Role of Price, Promotion And Quality Of Service in Improving Honda Motorcycle Customer Satisfaction and Loyalty

Cited by 2 publications

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The Impact of Promotional Pricing on Marketing Performance in the Nigerian Telecommunication Industry. A Study of MTN Enugu State Nigeria

The Impact of Promotional Pricing on Marketing Performance in the Nigerian Telecommunication Industry. A Study of MTN Enugu State Nigeria

Peran Kualitas Layanan, Inovasi dan Kepercayaan dalam Meningkatkan Kepuasan Pengunjung Lapas Kelas IIB

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