2024
DOI: 10.31435/rsglobal_ijite/30062024/8147
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The Role of Promotion in Improving Brand Identity to Attract Students Enthusiasts

Anirih,
Adinda Nurrahmah Fauji,
Siska Ernawati Fatimah

Abstract: This study aims to explore the role played by promotion in improving brand identity with the aim of attracting students who want to join Cirebon Football School. The population of this study includes students who are interested in joining the school, with a total sample size of 200 respondents. Sampling was done through purposive sampling technique using a questionnaire as a tool. The research method used is quantitative with data analysis using Structural Equation Modeling - Partial Least Squares (SEM-PLS). T… Show more

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