2021
DOI: 10.4018/978-1-7998-5036-6.ch001
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The Role of Quality Management in Firm Performance

Abstract: In today's business environment, global competition, which has gained momentum with the increase of consumers' quality awareness and consequently, their expectations, has led to the rise of quality management practices by companies. Hence, companies, with the aim of satisfying the needs and wants of customers and thereby attaining competitive advantage, see the inclusion of quality management in the managerial process as a necessity, and they develop optimal performance criteria for such management. In this co… Show more

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