In natural hazards management, it is important to understand what motivates people to act when they or their property are threatened by natural hazards. Despite the importance of both threat and coping appraisals for responses to threats, less is known about the relations between threat and coping appraisals when risk management is long term. The present study examined appraisals of threat (cognitive and emotional), personal resources (cost and self-efficacy), and strategies (response-efficacy) as predictors of proactive management responses (past behavior and future intention) among forest owners in Sweden by means of a questionnaire (n = 1482). A path analysis revealed that threat appraisals and response-efficacy were direct predictors of past risk management behavior and the intention to respond in the future. Appraisals of resources, including cost and self-efficacy, were indirectly -via forest susceptibility and threat appraisals -related to threat responses. Although the model displayed reasonable fit for both owners more and those less involved in forestry, the cognitive appraisals variable was not a significant predictor of responses among owners less involved in forestry. In the full sample, the examined model explained approximately 50% of the variance in threat appraisals, and 28 and 17% in future intention and past behavior, respectively. Theoretical implications for how threat and coping appraisals are related during long-term risk management, and practical implications for forest risk management, are discussed.