The Role of Service Quality in Influencing Brand Attachments at Winery Visitor Centers

Thach, Elizabeth C.; Olsen, Janeen E.

doi:10.1300/j162v07n03_04

Cited by 42 publications

(42 citation statements)

References 10 publications

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“…As Coulter and Ligas () so rightly observe, a customer cannot become emotionally attached to a particular service provider if the latter do not perform adequately. Conducted in a winery context, the study by Thach and Olsen () reports a high and positive correlation between service quality and brand attachment. Alexandris et al 's (, p.420) findings, in a skiing resort context, show that service quality influences place attachment.…”

Section: Proposed Model and Hypotheses Developmentmentioning

confidence: 99%

The moderating role of attachment styles in emotional bonding with service providers

Moussa

Touzani

2016

J of Consumer Behaviour

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In this paper, the authors combine insights from several attachment theories to develop a model that help understanding how customer-service provider emotional attachment (EA) is formed and how customers' attachment styles moderate this formation process. The authors test their predictions with survey data from 416 customers in two service contexts (i.e., grocery retailing and hairstyling). Results indicate that positive emotions and service quality are the most powerful predictors of EA. They also show that attachment styles moderate the effect of positive emotions, service quality, image congruency, and trust. Moreover, results identify preoccupied (versus fearful) customers as those who are the most (versus the least) emotionally tied to their service providers. This research provides several implications for researchers and managers. Additionally, it offers attachment styles as a new segmentation criterion.Exploratory factor analysis (EFA) EFA was performed via principal axis analysis (under SPSS 15). Principal axis analysis was retained as the method of extraction because principal component analysis is not always 150S. Moussa and M. Touzani

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Section: Proposed Model and Hypotheses Developmentmentioning

confidence: 99%

The moderating role of attachment styles in emotional bonding with service providers

Moussa

Touzani

2016

J of Consumer Behaviour

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“…Several studies have demonstrated that to those who are not wine experts, the quality of wine can be determined by subjective factors, such as bottle appearance, winery service, consumption location, etc. [91][92][93]. While objective wine quality is the most important attribute, winery visitors' satisfaction might not just stem from the taste itself, but from the tasting experience, well-decorated winery facilities, an authentic atmosphere, and a beautiful surrounding landscape [92].…”

Section: Discussionmentioning

confidence: 99%

Exploring Winery Visitors in the Emerging Wine Regions of the North Central United States

2020

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Most of the pioneering studies related to wineries were conducted in famous wine regions, the results of which were not especially applicable to the small and emerging wineries in the United States. These wineries rely heavily on visitors’ on-site purchases; this highlights the importance of understanding winery visitors’ behaviors. This study explored the sequential relationships among winery visitors’ pre-trip characteristics (motivation, wine involvement), on-site experiences (perceived value), and post-trip evaluations (satisfaction, place attachment, winery loyalty). Intercepted winery visitors provided their e-mail addresses and were sent an online survey. Partial-least-squares structural equation modeling results showed that leisure-motivated and low wine-involved visitors perceive more diverse values in their winery experiences. Visitors’ perceived services, social benefits, and wine-quality values contributed to the positive post-trip evaluations. Winery owners stand to benefit from this research by being able to design winery experiences that are highly valued. Limitations are discussed and future research is suggested.

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“…However, the literature appears consistent in the view that brand equity evolves through one's interactions with a brand that lead to an individual developing cognitions and feeling toward the brand, which lead to an individual perceiving the branded product as possession value for themselves [10] . And 2010 International Conference on Management Science & Engineering (17 th ) November [24][25][26]2010 Melbourne, Australia -46 -another consensus on brand equity is that both quality-related and image-related factors affect the brand equity [10] . When consumers perceive brand acquisitions, their feelings of uncertainty will be enhanced by the new information of quality and image from the acquiring companies.…”

Section: Brand Equitymentioning

confidence: 99%

“…In addition, emotional attachment derives from consumers' cognition to the brand image [24] and depends on the personalized value provided by the focal company [23] , and it also reflects the consistency between the brand image and consumer's self-cognition [25] . Therefore, the inherent discrepancy between the acquiring company and focal brand probably weaken the emotional bond between consumers and focal brand.…”

Section: Brand Emotional Attachmentmentioning

confidence: 99%

The impact of brand acquisition on the focal brand equity: Based on consumers' viewpoint

Chang

Xuan

2010

2010 International Conference on Management Science &Amp; Engineering 17th Annual Conference Proceedings

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Based on the findings of trigger events research, prospect theory and emotional attachment theory, this article identifies three attributes of consumers' perception of brand acquisition (i.e. the type of acquisition, perceived fit and separation emotion) and applies an experiment to examine their effects on the brand acquisition. The result suggests that all of the three attributes impact the brand equity significantly and the brand equity declined when the participants perceived the brand acquisition. Specifically, the focal brand equity is significantly different in two common types of brand acquisition, and it's impacted by perceived fit positively while it's impacted by separation emotion negatively. Managers are advised to consider the impact of the brand acquisition per se on the consumers' perception to avoid the loss of brand equity in the beginning of the brand acquisition and lay the root for the long-term benefit.

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The Role of Service Quality in Influencing Brand Attachments at Winery Visitor Centers

Cited by 42 publications

References 10 publications

The moderating role of attachment styles in emotional bonding with service providers

The moderating role of attachment styles in emotional bonding with service providers

Exploring Winery Visitors in the Emerging Wine Regions of the North Central United States

The impact of brand acquisition on the focal brand equity: Based on consumers' viewpoint

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