“…Attitude refers to the human judgment of the outcome of behavior (Ajzen, 1991) and research over the past 30 years has shown a strong relationship between attitudes and behavior intention. Attitude-behavior intention relationships have also been well-documented in different contexts of SPBs (Sharp et al, 2010), energy conservation (Abrahamse et al, 2005), single-use carrier bag charge (Poortinga et al, 2013), recycling e-waste (Song et al, 2012), green electricity programs (Clark et al, 2016), municipal waste management service qualities (Jomehpour and Behzad, 2019), municipal solid waste management (Cobbinah et al, 2017) and the intention to reduce plastic use (Jamir and Aruta, 2021;Cong et al, 2023). Previous studies show that, if the consumer judges that using an environmentally-friendly product is helpful to them, then the intention/plan/desire of using this type of product will be stronger (Song et al, 2012;Clark et al, 2016).…”