The Role of Social Influence in Purchasing Sports Apparel

Chew, Swee Seng; Leng, Ho Keat

doi:10.30958/ajspo.3.4.4

Cited by 12 publications

(9 citation statements)

References 25 publications

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“…In the context of apparel purchase, research suggests the importance of social norms (Chang et al, 1996;Chew and Leng, 2016;Hiller Connell and Kozar, 2012;Lee et al, 2008) and self-identity (Chattaraman and Lennon, 2008;Lim et al, 2012;Mostafa, 2019;Valaei and Nikhashemi, 2017). In the context of green apparel buying, several studies have examined the influence of self-identity and social norms (Hustvedt and Dickson, 2009;Khare and Sadachar, 2017;Khare, 2019;Khare and Kautish, 2020;Tung et al, 2017).…”

Section: Literature Reviewmentioning

confidence: 99%

Influence of celebrities and online communities on Indian consumers' green clothing involvement and purchase behavior

Khare

Sadachar

Chakraborty

2021

JFMM

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PurposeThe study examined the role of collective self-esteem (CSE), online communities, green attitudes and the influence of celebrities on green clothing involvement and consequently its impact on green clothing purchase behavior of Indian consumers.Design/methodology/approachA mix of convenience and random sampling was used for data collection via an online survey. The sample (n = 403) comprised consumers having awareness about green clothing. Structural equation modeling (SEM) was used for analysis.FindingsOnline communities, green attitudes and influence of celebrities predicted green clothing involvement and in turn their purchase behavior. CSE had no impact on consumers' green clothing involvement.Practical implicationsThe findings can help green apparel manufacturers and designers to use celebrities and online communities to educate and promote the benefits of green clothing. Social media can be employed to share experiences and engage consumers about green clothing.Originality/valueSince online networking sites are gaining predominance in influencing behavior, the study extends the earlier research on social influence by examining its role along with celebrities and CSE on green apparel involvement and purchase. The study combines celebrities, online communities and collective identity influences (offline and online) in predicting green clothing purchase in India.

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Section: Literature Reviewmentioning

confidence: 99%

Influence of celebrities and online communities on Indian consumers' green clothing involvement and purchase behavior

Khare

Sadachar

Chakraborty

2021

JFMM

View full text Add to dashboard Cite

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“…Results from (Hong, 2015); (Chepkangor et al, 2015); (Suprayitno et al,2 015); (Khaniwale, 2015); (Seyidov and Adomaitiene, 2016); (Abdolmaleki et al,2016); (Yolanda et al, 2017); (Yu, 2017); (Siregar et al, 2017); (Shabrin et al, 2017); (Swarna and Banana, 2018); (Utarsih, 2018) supported the second hypothesis that social factors influence purchasing decisions. The same is the case with research from (Chew et al, 2016), which stated that social influences play an important role in the decision-making process for purchasing sports equipment. According to (Akar et al, 2015), social influences derived from one's activities have a strong influence on online purchasing decisions on Facebook.…”

Section: Social Influence On Decisions In Choosing Starbucksmentioning

confidence: 61%

The Analysis of Determinants Affecting Consumers’ Decision to Choose Starbucks

Lusiah

2019

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The purpose of this study is to determine the factors that influence the decision to choose Starbucks. The population in this study amounted to 395 respondents. The data analysis technique in this study is multiple linear regression analysis, t-test, F-test, and coefficient of determination. Variables that influence the decision to choose Starbucks are cultural, social, personal and psychological. The result of the partial test and simultaneously stated that the cultural variables, social variables, personal variables, and psychological variables influence the decision to choose Starbucks.

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“…The purchase intention of consumers is a typical indicator used to predict purchase behavior, and brands have been continuously studying it to determine the effectiveness of marketing activities. According to a study by [24], brand reliability has a positive impact on the purchase intention of consumers, and consumers show more favorable attitudes toward advertisements of brands with high reliability than those with low reliability. In another study that investigated the relationship between reliability and purchase intention [25,26], corroborated that reliability has a positive effect on product purchase intention.…”

Section: Brand Reliability and Purchase Intentionmentioning

confidence: 99%

The Impact of Sustainable Management Strategies of Sports Apparel Brands on Brand Reliability and Purchase Intention through Single Person Media during COVID-19 Pandemic: A Path Analysis

2022

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Recently, a variety of efforts have been taken to convey sustainable management strategies of sports apparel brands through single-person media. However, there is a lack of theoretical information on the path that leads these corporate marketing activities to brand reliability and purchase intention of consumers. Therefore, this study aims to analyze the path through which the sustainable management strategy established by a sports apparel brand affects the brand awareness and reliability, as well as the purchase intention of consumers when experiencing this strategy through single-person media. The results are summarized as follows: Firstly, the sustainable management strategies of a sports apparel brand carried out through single-person media had statistically significant positive impacts on the benevolence reliability perceived by single-person media viewers. Secondly, benevolence also had a statistically significant positive impact on the consumers’ purchase intention. It is expected that the results of this study will serve as an important resource for the methods of utilizing sustainable management strategies among sports apparel brands in the future.

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The Role of Social Influence in Purchasing Sports Apparel

Cited by 12 publications

References 25 publications

Influence of celebrities and online communities on Indian consumers' green clothing involvement and purchase behavior

Influence of celebrities and online communities on Indian consumers' green clothing involvement and purchase behavior

The Analysis of Determinants Affecting Consumers’ Decision to Choose Starbucks

The Impact of Sustainable Management Strategies of Sports Apparel Brands on Brand Reliability and Purchase Intention through Single Person Media during COVID-19 Pandemic: A Path Analysis

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