2023
DOI: 10.61100/tacit.v1i1.37
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The Role of Social Media in Shaping Public Opinion and Its Influence on Economic Decisions

Abu Muna Almaududi Ausat

Abstract: Social media has become an integral part of modern society's daily life. With the rapid development of information and communication technology, social media platforms have changed the way people interact, share information, and express their views. The purpose of this study is to analyse the role of social media in shaping public opinion and its influence on economic decisions. This research uses a qualitative method. Data collection involved literature review and social media content analysis, focusing on op… Show more

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Cited by 33 publications
(12 citation statements)
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“…Social media is an online platform that allows users to engage, exchange content, and establish connections in a virtual environment (Ausat, 2023). It enables individuals to create personal profiles, exchange messages, share multimedia content, and participate in communities centered around specific interests or objectives.…”
Section: Resultsmentioning
confidence: 99%
“…Social media is an online platform that allows users to engage, exchange content, and establish connections in a virtual environment (Ausat, 2023). It enables individuals to create personal profiles, exchange messages, share multimedia content, and participate in communities centered around specific interests or objectives.…”
Section: Resultsmentioning
confidence: 99%
“…According to Perrin and McFarland (2011), the principal features of this social phenomenon are collectivism, dynamism, and reactivity. The key factors of shaping public sentiment are as follows: information, media, social interaction, education and life experience of members of society, the social and political context of interaction, emotions, and values of participants in interaction (Ausat, 2023). As noted by Wei et al (2022), authoritative public figures known to the general public significantly influence public opinion.…”
Section: Literature Reviewmentioning
confidence: 99%
“…Social media platforms have emerged as a valuable instrument for fostering civil society and unifying citizens around prevalent state and societal issues (Rudyk, 2020). Collective views on the situation on the Internet are developed through discussions and active information exchange (Ausat, 2023). The above situation encourages the use of social media as a tool for studying public opinion dynamics (Dong & Lian, 2021).…”
Section: Literature Reviewmentioning
confidence: 99%
“…Governments and organizations need to present honest and open information, and answer public questions and concerns quickly and clearly. This will build trust and reduce uncertainty among the community (Ausat, 2023) Digital education is an important element in facing this challenge. People need to be equipped with good digital literacy skills, in order to recognize valid information and avoid hoaxes.…”
Section: Challenges and Opportunities In Managing Public Opinion In T...mentioning
confidence: 99%

Public Opinion Formation in the Digital Age : A Review of Literature

Diah Fatma Sjoraida,
Bucky Wibawa Karya Guna,
Aat Ruchiat Nungraha
et al. 2024
IJEET