2023
DOI: 10.61100/adman.v1i2.25
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The Role of Social Media in Educational Communication Management

Muammar Revnu Ohara

Abstract: Social media has experienced rapid development and become an important part of people's daily lives. This phenomenon has also impacted the world of education, where educational institutions and students are increasingly using social media as a means of communicating and interacting. This research aims to dig deeper into how social media can be optimised to strengthen educational communication effectively while addressing the potential risks that arise. The current research type is qualitative. Data collection … Show more

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Cited by 32 publications
(27 citation statements)
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“…For example, when MSMEs decide to utilize social media as one of their primary pillars in marketing strategy, it requires SDM's capability to effectively manage social media accounts, analyze user data for valuable insights, and design/implement engaging content that resonates with market needs. By ensuring that SDM's skills and utilized technology work synergistically, MSMEs can enhance their potential in utilizing social media as an effective tool to boost visibility, interaction, and ultimately, overall business success in the continuously evolving digital era [17].…”
Section: Resultsmentioning
confidence: 99%
“…For example, when MSMEs decide to utilize social media as one of their primary pillars in marketing strategy, it requires SDM's capability to effectively manage social media accounts, analyze user data for valuable insights, and design/implement engaging content that resonates with market needs. By ensuring that SDM's skills and utilized technology work synergistically, MSMEs can enhance their potential in utilizing social media as an effective tool to boost visibility, interaction, and ultimately, overall business success in the continuously evolving digital era [17].…”
Section: Resultsmentioning
confidence: 99%
“…The role of social media in enhancing social awareness and engaging community participation in the context of education holds a very significant position in this digital era (Ohara, 2023). Platforms such as Facebook, Twitter, Instagram, and various others not only create spaces for communication but also open doors for the instant and equitable dissemination of information.…”
Section: Discussionmentioning
confidence: 99%
“…Although technology is often seen as a stress trigger for students, its wise utilization can also enhance their access to the necessary social support. Social media and various digital communication platforms create a social networking ecosystem that can provide emotional, informational, and instrumental support to students (Ohara, 2023) and .…”
Section: Introductionmentioning
confidence: 99%