The role of statements of institutional purpose

Lang, Daniel W.; Lopers-Sweetman, Rosanne

doi:10.1007/bf00974734

Cited by 25 publications

(15 citation statements)

References 12 publications

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“…The literature regarding the development of mission statements demonstrates the ways institutions communicate with various constituencies (Carruthers and Lott 1981;Lang and Lopers-Sweetman 1991;Newsom and Hayes 1991). The messages sent through mission statements convey a sense of the values that colleges and universities wish to impart to internal and external audiences (Morphew and Hartley 2006).…”

Section: Branding Within Higher Educationmentioning

confidence: 99%

“…The advertisements studied here have an audience and substance similar to that of mission statements in that the images, language, and symbols in the institutional bowl game commercials communicate the values, beliefs, and priorities of the sponsoring university. However, the process for creating the spots is not nearly as exhaustive as that which is typical for the development or revision of mission statements (Lang and Lopers-Sweetman 1991). The strategic planning steps used for mission statements can serve a valuable role in unifying constituencies around common goals (Bean and Kuh 1984).…”

Section: Branding Within Higher Educationmentioning

confidence: 99%

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Message in a Bottle: University Advertising During Bowl Games

Harris

2008

Innov High Educ

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Through this descriptive qualitative study of institutional advertisements aired on television during the 2006-2007 college football bowl season, I sought to understand the messages communicated by colleges and universities to external audiences. The findings demonstrate the focus on selling the private benefits of higher education and call into question the effectiveness of university marketing and branding efforts.

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Section: Branding Within Higher Educationmentioning

confidence: 99%

Section: Branding Within Higher Educationmentioning

confidence: 99%

Message in a Bottle: University Advertising During Bowl Games

Harris

2008

Innov High Educ

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“…While mission statements themselves often play a normative role rather than a functional one (Davies, 1986;Morphew & Hartley, 2006), some argue that mission statements may help organizations convey a shared sense of purpose across an entire institution (Hartley, 2002). As such, mission statements both describe the current state of things and also what institutions strive to embody (Lang & Lopers-Sweetman, 1991), which may have little to do with written documents (Goodsell, 2011). In this way, they operate more so as the notion of an institution's purpose and functions.…”

Section: Transformational Leadership For Diverse Missionsmentioning

confidence: 99%

A Critical Look at Perspectives of Access and Mission at High Latinx-Enrolling Urban Universities

2018

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This article examines administrators' perspectives related to embracing and fulfilling a diversityand access-centered mission at urban-serving universities with high Latinx enrollment.Considering today's context of higher education-whereby access and opportunities for Latinx and other marginalized populations has become increasingly stratified-this timely work seeks to foster dialogue regarding how to best uphold an access-centered mission. To achieve this, we framed the study using a critical lens that defines leadership for access as a leadership model that must focus on transformation for the greater good. Our critical lens also critically interrogates the meaning and implementation of "diversity" agendas on America's college campuses. Organizational sensemaking offers an analytical frame to situate administrators' accounts and trigger sensemaking processes, particularly with respect to identity and enactment of the environment. The study analyzes interviews with 21 administrators across four urban campuses within the same state and examines the administrators' commitment to and fulfillment of an access-and diversity-centered mission. The study categorizes the administrators' perspectives into three key areas: 1) diversity as an assumed identity as a byproduct of situation within a diverse region; 2) diversity as a double-edged sword; and 3) enactment of a diversity-and access-centered mission.

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“…Some studies have examined how institutions communicate to external audiences through the use of mission statements (Lang & Lopers-Sweetman, 1991;Lenning & Micek, 1976;Schwerin, 1980;Carruthers & Lott, 1981;Davies, 1986;Keller, 1983;Newsom & Hayes, 1991;Morphew & Hartley, 2006). But unlike mission statements, which have various internal and external audiences (e.g.…”

Section: Communicating In a Crowded Marketplacementioning

confidence: 99%

What's Being Sold and to What End? A Content Analysis of College Viewbooks

Hartley

Morphew

2008

The Journal of Higher Education

123

139

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The article analyzes the content of college viewbooks, which are designed to entice students to enroll in the universities that they represent. Viewbooks are considered a very important medium by which institutions communicate with prospective students. The authors look at the content of a wide variety of college viewbooks, examining common themes, the ways in which themes vary by institutional type and control, and what messages are communicated to students about the academic purposes of higher education.Viewbooks are an important medium for enticing students to apply to colleges. But what messages are conveyed in them? This study offers an in-depth examination of 48 viewbooks using content analysis. The findings point to the predominance of a highly privatized conception of a college education.

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The role of statements of institutional purpose

Cited by 25 publications

References 12 publications

Message in a Bottle: University Advertising During Bowl Games

Message in a Bottle: University Advertising During Bowl Games

A Critical Look at Perspectives of Access and Mission at High Latinx-Enrolling Urban Universities

What's Being Sold and to What End? A Content Analysis of College Viewbooks

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