The Role of Strategic Orientation on the Relationship Between Strategic Management and Organizational Performance in Jordan

Abstract

The purpose of the study is to investigate how strategic orientation (SO) influences how well SME performance within Jordan is affected by strategic management (SM). To accomplish this research goal, a quantitative, cross-sectional methodology was chosen, and data among SME/Owner/Managers were collected once using a modified questionnaire. 156 responses were received and usable. The data was analyze via SmartPLS (PLS 4). The results of this study showed that an organization's strategic orientation affects its strategic management, which boosts performance, whereas a company's strategic orientation appears to be directly tied to its capacity for innovation and learning. The study made the recommendation that future studies emphasize strategic management being multi-dimensional (i.e., to examine the relationship among company performance and SM instruments).