When a cold shell sweeps up the ambient medium, a forward shock and a reverse shock will form. We analyse the reverse‐forward shocks in a wind environment, including their dynamics and emission. An early afterglow is emitted from the shocked shell, e.g. an optical flash may emerge. The reverse shock behaves differently in two approximations: the relativistic and Newtonian cases, which depend on the parameters, e.g. the initial Lorentz factor of the ejecta. If the initial Lorentz factor is much less than 114E1/453Δ−1/40,12A−1/4*,−1, the early reverse shock is Newtonian. This may take place for the wider of a two‐component jet, an orphan afterglow caused by a low initial Lorentz factor and so on. The synchrotron self‐absorption effect is significant especially for the Newtonian reverse shock case, as the absorption frequency νa is larger than the cooling frequency νc and the minimum synchrotron frequency νm for typical parameters. For the optical to X‐ray band, the flux is nearly unchanged with time during the early period, which may be a diagnostic for the low initial Lorentz factor of the ejecta in a wind environment. We also investigate the early light curves with different wind densities and compare them with those in the interstellar medium model.