Dr. Jackie Raphael's research is predominantly within the themes of celebrity culture, social media, endorsements, branding, iconic status and bromances. Dr. Raphael on the Editorial Board of Waterhill Publishing, and on the Advisory Board of Centre for Media and Celebrity Studies (CMCS). As a member of CMCS, Dr. Raphael has organised and chaired conferences globally. She also created and is the producer of Celebrity Chat, a scholarly YouTube series. Dr. Raphael has published various papers and books including Bridging the Gaps Between Celebrity and Media, Becoming Brands: Celebrity, Activism and Politics, and the upcoming Credibility and the Incredible: Disassembling the Celebrity Figure.