The Role of Technology and Innovation in Creative Tourism

Abstract

As an integral part of their life, technology and innovation inspire digital natives to travel and recommend the destination that suits them. Creative tourism as one of the most in-demand tourist attractions by digital natives requires external inputs that generate a qualified experience environment. This study investigates the role of technology and innovation in creative tourism from the perspective of digital natives: Generation X and Millennials. Using questionnaires from 455 digital natives in several creative tourism attractions in the greater Bandung region, Indonesia, this study reveals that technology and innovation, besides experience quality, are essential aspects that drive tourist satisfaction towards creative tourism attractions. This paper, therefore, presents new insights at the crossroads of creative tourism and digital natives, by focusing on technology and innovation for qualified tourists' experiences.

Cultural Innovation in Indonesia as a Development of the Creative Economy

“…The world today is in crisis as a result of the Covid-19 pandemic. In addition to causing casualties, this virus also attacks other sectors, such as the financial sector (Hardiyanto, Rafdinal, Wibisono, Juniarti, & Septiany, 2023), the tourism sector (Wibisono, Rafdinal, Setiawati, & Senalasari, 2023), and the creative industry (Astor, Wibisono, Novianti, & Rafdinal, 2021). The policies issued related to the spread of this virus have a direct impact on the country's economy.…”