The Role of the Beneficiary in Willingness to Pay for Socially Responsible Products: A Meta-analysis

Can the “Euro-Leaf” Logo Affect Consumers’ Willingness-To-Buy and Willingness-To-Pay for Organic Food and Attract Consumers’ Preferences? An Empirical Study in Greece

“…However, beyond consumers' heuristic purchasing decisions, previous research has found a strong correlation between moral considerations and WTP [62,64,65]. WTP for organic food reflects consumers' concern about the ethical production of food in terms of environmental friendliness, quality, and security, as well as trust in the certification regime [66,67]. Therefore, consumers' WTB and WTP for organic foods certified indicate their market success, because these concepts signify not only consumers' strong purchasing attitude towards these foods, but also the moral values they attribute to them and the trust they exhibit in the institutional and regulatory mechanisms and certification bodies [68][69][70][71].…”

Enhancing Green Absorptive Capacity, Green Dynamic Capacities and Green Service Innovation to Improve Firm Performance: An Analysis of Structural Equation Modeling (SEM)

“…Therefore, there are numerous opportunities for companies to sell green products or services under the environmental context [1]. Green or environmentally-responsible products and services are increasingly important for retailers, and their market size continues to rapidly grow [2]. Owing to the advent of new environmentalism, green economy is quickly developed by the prevalence of environmentally friendly products and services.…”

“…Owing to the advent of new environmentalism, green economy is quickly developed by the prevalence of environmentally friendly products and services. Tully and Winer [2] indicate that more than half of consumers are inclined to pay higher price for green products. Laroche et al [3] assert that most of consumers in developed countries refuse to purchase the products manufactured by companies that do not follow environmental regulations.…”

New Zealand and climate change: what are the stakes and what can New Zealand do?

“…The first is lost trade if New Zealand is judged to be not responding actively to climate and other sustainability demands (Chapman, 2015). Although studies indicate that consumers are reluctant to pay more for socially responsible products, they also show a greater willingness to pay among younger, more affluent, educated, urban and politically liberal people, and where products benefit humans compared with benefiting the environment (Royne, Levy and Martinez, 2011;Tully and Winer, 2014). Several trends are worth noting here: the growth in the numbers of middle-class consumers in major Asian markets; growing public appreciation of climate change as a human as well as an environmental issue; and important differences between the take-up of environmentally friendly products and rejection of those seen as socially or environmentally less desirable.…”