2020
DOI: 10.1051/shsconf/20208906005
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The role of the concept of corporate social responsibility in promoting goods and services in the economically developed countries

Abstract: As companies lost their reputation amid ethical scandals, socio- ethical marketing as well as social responsibility concept, became vital components and a fundamental difference of successful companies. This shift towards socially responsible marketing is indicative of shifting the focus from production and goods/services to the consumer and his philosophy of life, as well as to social ethics. However, with the changing environment especially in digitization encompassing all spheres of society, companies also … Show more

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