“…Controlled, unfiltered messaging on campaign Web sites facilitates candidates' efforts to establish ideological unity and develop closer connections with their followers (Hindman, 2009). Campaign Web sites also serve as an effective fundraising and recruiting tool (Pollard, Chesebro, & Studinski, 2009). Moreover, Web sites offer "an unmediated, holistic, and representative portrait of campaigns" (Druckman, Kifer, & Parkin, 2009, p. 343).…”