The Role of the Self-Presence for Interactive Large Digital Displays: Gesture Interactivity and Mirrored-Self Image for Advertising Content

Jung, Soyoung; Lee, Daeun; You, Soyon; Biocca, Frank; Kum-Biocca, Hannah

doi:10.1080/10447318.2021.2009668

Cited by 4 publications

(1 citation statement)

References 46 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…Marketers embrace AR technology for its increased visual attention and curiosity, enhanced memory encoding as compared to non-AR equivalent [ 22 ]. Interactive modalities, such as gestures and body positions, can improve users’ sense of self-presence and psychological engagement more strongly, and then, positively affect their satisfaction, purchase intention and memory [ 23 ].…”

Section: Introductionmentioning

confidence: 99%

ARIAS: An AR-based interactive advertising system

Wang,

Xie

2023

PLoS ONE

View full text Add to dashboard Cite

In this paper, we present an interactive advertising system based on augmented reality(AR) called ARIAS, which is manipulated with gestures for displaying advertising videos. Two-dimensional markers are defined in the system. The system captures the frame data through the camera in real time, uses OpenCV library to identify the predefined markers, and calculates the pose of markers captured by the camera. With OpenGL library, a virtual cubic model is created at the position of the marker, and thus videos or images are displayed on the six faces of the cube. The virtual cube, together with the original frame data collected by the camera, is displayed in the interactive window to achieve the augmented reality effect. Customers are accessible to various advertising content by observing the marker from different positions. The system, meanwhile, supports gesture operation in order to make the customers pay attention to the content they are interested in with one hand. The MediaPipe Hand framework is used to extract the landmarks of hands, based on which, a series of gestures are designed for interactive operation. The efficiency and accuracy of the system are tested and analyzed with the result, indicating that the system has high reliability and good interactiveness. This system is open at https://github.com/wanzhuxie/ARIAS/tree/PLOS-ONE.

show abstract

Section: Introductionmentioning

confidence: 99%