Art Leete ing cultural heritage tourism of both a local and international nature in search of undiscovered "exotic" others-cf. Picard & Robinson 2006; Kirshenblatt-Gimblett 1998). According to our hypothesis, the current rise of local or ethnic identities, or the strengthening of ethnic ties inside the groups studied is considered to be natural by some of its members. Thus we interpret the concept of ethnicity in the framework of discourse (cf. Brubaker 1997; Calhoun 1997), and therefore we planned to analyse the discursive practices in flux between the markers of 'ethnic' and 'local' identities. In addition, performative aspects of identities and embodied practices in which different groups enact and (re)produce their identities, are taken into consideration. Performances both in traditional and more popular contemporary events continually reconstitute identities by rehearsing and transmitting meanings, by making conflicts or negotiations explicit in encounters between locals and Others (Edensor 2002: 69-102). Considering the explosive changes in the socioeconomic systems during the past couple of decades, previous identities have fallen under multi-faceted and contradictory pressures particularly in marginal localities and regions. Therefore it is of significant importance to analyse in greater detail the embodiment and shaping of identities in (both literally and metaphorically) borderline situations. The scientific objectives of the target-financed project are related to the estimation of the role of ethnic institutions and their activists: an analysis of the programmes and ideologies of ethnic organisations, the efficiency of political representation at local and regional levels. The research team also aimed to study the dynamics of interaction with state and regional administrations, and to analyse the emergent relations inside the group as well as the different ideologies that influence the processes of actualisation or de-actualisation of local ethnic identities. In addition, the group intended to investigate how local communities recognise their potential in the context of dynamic changes, how they further their own interests, and how groups or individuals construct their self-image in changing circumstances. Our general objectives are approached through research that delves deeper into particular problems-e.g. studying the role of religion, ideology, politics, remembering, everyday life, social networks, and commodification in the multicultural context. The research team of anthropologists and ethnologists that gathered together to carry out the target-financed project is part of the Centre of Excellence in Cultural Theory (CECT, 2008-2015). The CECT unites scholars from Tallinn University and the University of Tartu, representing various disciplines. The aim of the CECT is to develop a transdisciplinary methodology and theory in studying the concepts of identity and memory. The Centre of Excellence was