The Role of TPB, Self-Reliance and Self-Sufficiency on Indigenous Entrepreneurial Behaviour

Abstract

This research aims to assess the most well-known theory in the field of intention, namely the Theory of Planned Behaviour, known as the TPB model while considering the significant characteristics of indigenous peoples: self-reliance and self-sufficiency. This survey included 40 indigenous entrepreneurs from Perak and Pahang. To develop a questionnaire related to this study, academicians who are experts in entrepreneurship and JAKOA officers are selected for pre-test content validity. The researcher conducted a pilot test for construct validity based on the pre-test. SmartPLS 4.0 was used to test the study model. According to the findings, subjective norms are favourably connected with indigenous people's decision to become entrepreneurs. As a result, the model was used in this study on the subject of Entrepreneurship Intention to aid in developing and supporting entrepreneurship among indigenous people in general. This study will impact indigenous entrepreneurs' contributions to improving their socioeconomic status and advantages to the country's economic and social growth.