The role of usability on stimulating SME’s on line buying intention: an experiment based on a ficticius web site design

Vilà, Natàlia; Boluda, Inés Küster

doi:10.1007/s11135-010-9332-x

Cited by 9 publications

(5 citation statements)

References 40 publications

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“…Therefore, the distant and impersonal nature of the online environment has rendered perceived risk (Bauer, 1960;Cunningham, 1967) an inevitable element of e-commerce. Perceived risk has been heavily investigated, resulting mostly in a significant negative impact on intention to buy (e.g., Chang et al, 2016;Kim et al, 2008;Lian & Yen, 2014;Pavlou, 2003;Vila & Kuster, 2012) and insignificant in other cases (e.g., Faqih, 2016;Gupta & Kim, 2010;Jarvenpaa et al, 2000;Kim & Gupta, 2009). This variable is usually measured as a multidimensional construct comprising the facets of performance, financial, social, psychological, and time risk (Forsythe & Shi, 2003;Jacoby & Kaplan, 1972).…”

mentioning

confidence: 99%

Drivers of consumer adoption of e-Commerce: A meta-analysis

Zerbini

Bijmolt

Maestripieri

et al. 2022

International Journal of Research in Marketing

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mentioning

confidence: 99%

Drivers of consumer adoption of e-Commerce: A meta-analysis

Zerbini

Bijmolt

Maestripieri

et al. 2022

International Journal of Research in Marketing

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“…Additionally, previous research has shown a correlation between perceived risk and online shopping (Suki, 2012). In a related manner, Vila and Kuster (2012) observed that a reduction in consumers' perceptions of risk stimulates internet users' purchasing intentions. Consequently, we suggest the following hypothesis: Online hotel reservation intent is adversely correlated with perceived risk.…”

Section: Perceived Riskmentioning

confidence: 83%

Effects of Factors Influencing Hotel Customers' Online Booking Intention using Malaysian Online Local Platform

Mahdzar¹,

Baharum²,

Sahib³

et al. 2022

IJARBSS

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Given the rise in online hotel bookings, it is crucial for anyone working in the sector to understand what influences hotel guests' decision to book online. Therefore, this study aims to investigate the factors that influence the customer's intention to book a hotel online by using hotelsarawak.com.my. These factors include ease of use, social influence, perceived risk, and positive electronic word of mouth. An online survey was distributed to respondents who had experienced and made bookings on hotelsarawak.com.my online platform in collecting information and measuring respondents' perceptions. To test the hypotheses in this study, regression analysis was used. The findings demonstrated that three factors, Ease of Use, Social Influence, and eWOM, significantly influence hotel customers' online booking intention. Based on the results, the study's implications are presented for practitioners.

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“…Moreover, Ganguly et al (2010) have suggested that navigation issues of the website may play a significant role in decreasing perceived risk related to online transactions, which may lead to an increase in consumers' trust and their behavioral intentions. Along similar lines, Vila and Kuster (2012) conclude that "if a website is considered easy to use and fast, the levels of perceived risk decrease" (p.120). Of particular relevance to this study, Cyr (2008) reported findings showing that a well-designed website in terms of its navigation elements can lead to high levels of trust and satisfaction with the website.…”

Section: Navigation Design (Nd)mentioning

confidence: 93%

Establishing Trust in E-Commerce Through Website Design Elements

Shaouf¹

2022

International Journal of Technology and Human Interaction

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It is expected that website design can lead to online trust, although research that systematically examines such a relationship is little. In addition, far too little attention has been paid to understand the effect of website design on e-trust across gender. In this study, therefore, three elements of website design (visual design, information design, and navigation design) are examined for their effect on consumer trust in e-commerce. Using data collected from 532 online shoppers , the overall model was first tested using structural equation modeling (SEM) analysis. The research model was then tested for each gender group separately. The results of the study indicated that website design is an important factor in establishing trust in e-commerce. Our results further revealed that website information design is more important to males than females in forming e-trust, while website navigation design is more important to females than males in forming e-trust. However, website visual design was found to be a key driver of e-trust for both males and females.

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The role of usability on stimulating SME’s on line buying intention: an experiment based on a ficticius web site design

Abstract: E-commerce, Web site manipulation, Small companies, Buying intention, Clothing industry,

Cited by 9 publications

References 40 publications

Drivers of consumer adoption of e-Commerce: A meta-analysis

Drivers of consumer adoption of e-Commerce: A meta-analysis

Effects of Factors Influencing Hotel Customers' Online Booking Intention using Malaysian Online Local Platform

Establishing Trust in E-Commerce Through Website Design Elements

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