“…As an example of these efforts, Watters and Wang () extract feature phrases from news content. However, it seems that people prefer a combination of personalization and serendipitous content (Shepherd, Duffy, Watters, & Gugle, ), indicating, perhaps, that audiences are interested in new types of content or tire when being exposed to the same topics over time. Therefore, efforts have also focused on modeling audience preferences over time, including efforts based on similarity among audience members (Lv, Meng, & Zhang, ) or specific aspects of the content, such as entity identification (Zhang, Boons, & Batista‐Navarro, ).…”