The Role of Values, Moral Norms, and Descriptive Norms in Building Occupant Responses to an Energy-Efficiency Pilot Program and to Framing of Related Messages

Arpan, Laura M.; Barooah, Prabir; Subramany, Rahul

doi:10.1080/1533015x.2015.1006740

Cited by 8 publications

(7 citation statements)

References 31 publications

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“…The results of this study refuting H 2 are not consistent with the previous studies (Arpan et al, 2015;De Leeuw et al, 2015). A possible explanation of this is that respondents in the study perceived that individuals they considered important were not using NPRSBs.…”

Section: Discussion Of Resultscontrasting

confidence: 99%

“…In pro-environmental behaviour studies, 'descriptive norm' refers to what individuals do to protect the natural environment (Chan & Bishop, 2013). Empirical studies have shown a direct positive association between subjective descriptive norms and behavioural intention (Arpan, Barooah & Subramany, 2015;De Leeuw et al, 2015). In a study by De Leeuw et al (2015), descriptive norms managed to explain 29 per cent of the variance in intention.…”

Section: Subjective Descriptive Norms and Intentionmentioning

confidence: 99%

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Factors influencing the use of non-plastic reusable shopping bags: A cognitive-normative-habitual approach

Muposhi¹,

Mpinganjira²,

Wait³

2021

Aust. J. environ. educ.

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The widespread use and irresponsible disposal of single-use plastic shopping bags are posing a significant threat to environmental sustainability. The use of non-plastic reusable shopping bags (NPRSBs) is being promoted in several jurisdictions to avert this challenge. However, this form of pro-environmental behaviour is failing to embed among consumers in emerging markets. This study therefore examines the factors influencing the behaviour of using NPRSBs among consumers, using a modified theory of planned behaviour. Data were collected from 487 South African consumers using a structured questionnaire and were analysed using structural equation modelling. The results identified ‘attitudes’ and ‘personal norms’ as the building blocks for the formation of pro-reusable shopping bags use intentions, which, in turn, influence actual behaviour. The findings also pointed to the need to foster the development of descriptive norms related to the use of NPRSBs in order to enhance mainstream use. Accordingly, this study recommends the use of rational and norm-based strategies to stimulate the behaviour of using NPRSBs.

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Section: Discussion Of Resultscontrasting

confidence: 99%

Section: Subjective Descriptive Norms and Intentionmentioning

confidence: 99%

Factors influencing the use of non-plastic reusable shopping bags: A cognitive-normative-habitual approach

Muposhi¹,

Mpinganjira²,

Wait³

2021

Aust. J. environ. educ.

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“…Chen [46] examined moral belief about climate change and found positive relation between moral norms and energy saving behavior. Arpan et al [47] found that moral norms influence response rate of the consumers towards energy efficiency programs. Tan et al [14] conducted a study in Malaysia and identified moral norms as a meaningful predictor of intentions towards the purchase of energy efficient appliances.…”

Section: Moral Normsmentioning

confidence: 99%

Determinants of Consumers’ Intentions towards the Purchase of Energy Efficient Appliances in Pakistan: An Extended Model of the Theory of Planned Behavior

2021

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Amplified energy demand due to technologically advanced electrical and electronic appliances has accentuated the importance of energy efficiency to overcome energy shortage and environmental concerns. As adoption of energy efficient appliances depends on perception of the consumers, this study focuses on behavioral exploration of the consumers’ intentions towards the purchase of energy efficient appliances using an extended model of the theory of planned behavior (TPB). The study is based on a survey comprising 289 respondents. Partial least square (PLS) method is used to analyze the data. The results show that the attitude, perceived behavioral control, policy information campaigns, and past-purchase experiences significantly impact behavioral intentions of the consumers, whereas subjective and moral norms are insignificant in shaping behavioral intentions. Based on analyses, policy implications emphasizing (i) strong awareness campaigns, (ii) energy efficiency incentives, and (iii) replacement initiatives are proposed to help policy makers and administrators in achieving required goals of energy efficiency and conservation. The proposed research model and policy initiatives are a blueprint for synergies among policymakers, practitioners, and researchers in understanding and shaping consumers’ behaviors towards the purchase of energy efficient products, particularly, in developing countries.

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“…While according to VBN, cognition and affect form the basis for the creation of personal norms (PN), the influence of social norms is recognized as well (van Riper & Kyle, 2014). Employees may be more vulnerable to processes of normative influence (Arpan et al, 2015) as behavior is more easily observed by one's peers in the workplace. Norms interventions could use environmental feedback information to increase perceptions of norms (Dixon et al, 2014).…”

Section: Practical and Business Implicationsmentioning

confidence: 99%

Using Values, Beliefs, and Norms to Predict Conserving Behaviors in Organizations

Ciocirlan

Gregory‐Smith

Manika

et al. 2020

European Management Review

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Although micro‐level research on corporate social responsibility (CSR) has started to grow, little is known about the antecedents of employee conserving behaviors .(e.g., recycling, repurposing or reusing materials, and saving energy). Conserving behaviors can be explained by the individual‐level psychographic variables captured by the values‐beliefs‐norms (VBN) framework. Given the mixed empirical findings of previous VBN applications in organizations, this paper examines the full VBN model within a workplace context and extends the model by analyzing the effects of VBN variables on employee conserving behaviors. A quantitative survey with a sample of 714 UK office‐based employees across a range of industries is utilized and data are analyzed using a Smart PLS approach. We find direct and indirect effects among the VBN variables: in particular, personal norms strongly affect all conserving behaviors studied, highlighting the relevance of norming interventions in organizations. Theoretical and managerial implications are provided.

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The Role of Values, Moral Norms, and Descriptive Norms in Building Occupant Responses to an Energy-Efficiency Pilot Program and to Framing of Related Messages

Cited by 8 publications

References 31 publications

Factors influencing the use of non-plastic reusable shopping bags: A cognitive-normative-habitual approach

Factors influencing the use of non-plastic reusable shopping bags: A cognitive-normative-habitual approach

Determinants of Consumers’ Intentions towards the Purchase of Energy Efficient Appliances in Pakistan: An Extended Model of the Theory of Planned Behavior

Using Values, Beliefs, and Norms to Predict Conserving Behaviors in Organizations

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