The Role of Verbal and Visual Text in the Process of Institutionalization

Meyer, Renate E.; Jancsary, Dennis; Höllerer, Markus A.; Boxenbaum, Eva

doi:10.5465/amr.2014.0301

Cited by 105 publications

(209 citation statements)

References 134 publications

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“…In the case of B Corps, our mixture of statistical and qualitative evidence provides strong support for our theoretical model of a subordinate category's contextual distinctiveness and promotional forbearance, as well as the micromechanisms underlying this relationship. A further strength of our study was our use of both textual and visual data, the latter being especially novel relative to prior research on categories and institutions (Meyer et al, 2013(Meyer et al, , 2017. Notably, our findings suggest that organizations may not perceive strong qualitative distinctions between verbal and visual modes, using these different semiotic modes interchangeably or as substitutes for one another.…”

Section: Discussionmentioning

confidence: 86%

Hidden Badge of Honor: How Contextual Distinctiveness Affects Category Promotion among Certified B Corporations

Gehman

Grimes

2017

AMJ

173

152

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Why would an organization pursue membership in an organizational category, yet forego opportunities to subsequently promote that membership? Drawing on prior research, we develop a theoretical model that distinguishes between basic and subordinate categories and highlights how organizations may differ in their promotion of the same subordinate category. We hypothesize that a subordinate category's contextual distinctiveness within different basic categories increases promotion, and that these effects are amplified in relatively larger subordinate category peer groups. To test our hypotheses, we developed a proprietary web-based software toolset and gathered textual and graphical data regarding B Corporations' web-based promotion of their certification. We supplemented our statistical analysis with interviews of Certified B Corporation entrepreneurs and executives. Our findings challenge prior assumptions about the causes of promotional forbearance, while extending our understanding of category distinctiveness within contexts as well as sources of intra-category variation. B Corp status has become a badge of honor.-Entrepreneur magazine I'm not sure our clients know that we are a B Corp. It's just not something that we bring up.-2015 Interview with a B Corp executive Why would a company obtain membership in an organizational category-the "meaningful conceptual systems" that group organizations on the basis of 2017 2295 Gehman and Grimes 2017 2297 Gehman and Grimes

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Section: Discussionmentioning

confidence: 86%

Hidden Badge of Honor: How Contextual Distinctiveness Affects Category Promotion among Certified B Corporations

Gehman

Grimes

2017

AMJ

173

152

View full text Add to dashboard Cite

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“…(Krizhevsky, Sutskever, & Hinton, 2012). In particular, scholars have argued that the role of visual features in the process of institutionalization is significant, but largely under-examined (Meyer, Jancsary, Höllerer, & Boxenbaum, 2017).…”

Section: Trends In Rendering Theoretical Artifactsmentioning

confidence: 99%

Topic Modeling in Management Research: Rendering New Theory from Textual Data

Hannigan

Haans

Vakili

et al. 2019

ANNALS

373

251

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____ We would like to thank the editors of the Academy of Management Annals for their support and helpful comments. We also thank the participants in our various topic modeling presentations and reviewers and division organizers (specifically Peer Fiss and Renate Meyer) at the Academy of Management meetings. In addition, we would like to recognize Marc-David Seidel and Christopher Steele from the Interpretive Data Science (IDeaS) group for their role in germinating these ideas, Mike Pfarrer for his comments on a later draft of the paper, and Kara Gehman for her fine-grained edits on next-to-final drafts. Finally, we wish to express our appreciation to our life partners for not only putting up with, but actively discussing this paper as it evolved.

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“…Activists endeavoring to gain support for their causes have long used visual symbols to elicit emotions, attract attention and persuade potential supporters (Christensen, 2018;Doerr et al, 2013; important within organizations, as executives, for example, use symbols to influence organization members to support new strategic themes (Hambrick & Lovelace, 2018). Yet surprisingly, the use of visual images to gain support is understudied, particularly in the management literature (Boxenbaum et al, 2018;Lefsrud, Graves & Phillips, 2015;Meyer et al, 2013;Meyer, Jancsary, Höllerer & Boxenbaum, 2018), and is nearly absent in the social entrepreneurship literature, which is curious since the emotion-evoking nature of images would appear to make them particularly apt for influencing people's commitment to social causes. Visuals images may be both particularly evocative of emotions, and particularly able to stimulate reflexivity (Wagner-Lawlor, 2016).…”

Section: The Use Of Visual Images In Causes For Social Changementioning

confidence: 99%

“…Visuals images may be both particularly evocative of emotions, and particularly able to stimulate reflexivity (Wagner-Lawlor, 2016). They create a situated perspective, making the message a visual symbol conveys personally relevant to the viewer (Kress & van Leeuwen, 2006;Meyer et al, 2018). Visual symbols are often used metaphorically, communicating quickly in a gestalt (Langer, 1951), and in a way that elicits visceral, embodied and emotional responses (Meyer et al, 2018).…”

Section: The Use Of Visual Images In Causes For Social Changementioning

confidence: 99%

Energizing through Visuals: How Social Entrepreneurs Use Emotion-Symbolic Work for Social Change

Barbera‐Tomás

Castelló

Bakker

et al. 2019

AMJ

139

117

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We know little about how social entrepreneurs try to induce enactment of their cause, especially when this cause is difficult to embrace. Through a longitudinal study, we analyze how anti-plastic pollution social entrepreneurs use multimodal (visual and verbal) interactions to influence their targets and promote their cause. Our findings reveal that these social entrepreneurs used what we call emotion-symbolic work, which involved using visuals and words to elicit negative emotions through moral shock, and then transforming those emotions into emotional energy for enactment. The emotional transformation process entailed connecting target actors to a cause, a collective identity and the social entrepreneurs themselves. The exploration of emotion-symbolic work offers new ways of seeing by emphasizing the use of multimodal interactions to affect emotions in efforts to influence target actors to enact a cause.

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The Role of Verbal and Visual Text in the Process of Institutionalization

Cited by 105 publications

References 134 publications

Hidden Badge of Honor: How Contextual Distinctiveness Affects Category Promotion among Certified B Corporations

Hidden Badge of Honor: How Contextual Distinctiveness Affects Category Promotion among Certified B Corporations

Topic Modeling in Management Research: Rendering New Theory from Textual Data

Energizing through Visuals: How Social Entrepreneurs Use Emotion-Symbolic Work for Social Change

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